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What is Leadenhancer?

Leverage our data to discover new leads, update contact information in your CRM, and create well-defined account segments for focused advertising or customized web content. By analyzing B2B site traffic and collecting visitor data directly from your website, you can gain essential insights into your target audience, enhancing your marketing initiatives. Once you have segmented and qualified these website visitors, they can be converted into valuable leads, allowing you to time your sales efforts more effectively. Additionally, Leadenhancer offers smooth integration with your current systems, as it connects with third-party applications via standard methods or OpenAPI. This makes it simple to transfer leads to your CRM or ERP systems, utilize scoring and tracking metrics in your marketing automation, and send your refined Leadenhancer segments to your advertising servers or Data Management Platforms (DMP). The seamless integration not only streamlines your workflow but also amplifies your overall marketing strategy, ultimately maximizing both your outreach and potential for conversions while enabling a data-driven approach to sales and marketing.

What is BigPicture?

By adopting our API-first approach, you gain access to intuitive and contemporary APIs that allow you to leverage significant business data in just minutes. Take advantage of our cutting-edge real-time automation engine to seamlessly integrate enrichment data into your processes. Identify businesses that browse your website for Account-Based Marketing, even if they don’t fill out any forms. Our Real-time Intel utilizes machine learning and natural language processing to scrutinize IP addresses, revealing which companies are visiting your site. This efficiency reduces the time spent on generating interest, enabling you to concentrate on nurturing leads that are already engaged with your brand. Discover which pages are drawing attention, empowering your team to tailor their outreach and presentations to align with a prospect's unique interests. You can also mark specific pages as high-intent, ensuring they receive the focus they deserve. Instant alerts can be sent through your chosen communication method, like email or Slack, when a potential lead shows significant interest. This feature allows your sales representatives to quickly reach out to the right prospects, greatly increasing engagement chances and boosting conversion rates. The strategic insights gained from this process can transform your marketing efforts and lead management practices significantly.

Media

Media

Integrations Supported

ActiveCampaign
Amplitude
Customer.io
Drift
Drip
Facebook
Google Ads
Google Analytics
Google Tag Manager
HubSpot CRM
Intercom
Marketo
Mixpanel
Optimizely One
Outreach
Redshift
Salesforce
Slack
Woopra
X Ads (Twitter Ads)

Integrations Supported

ActiveCampaign
Amplitude
Customer.io
Drift
Drip
Facebook
Google Ads
Google Analytics
Google Tag Manager
HubSpot CRM
Intercom
Marketo
Mixpanel
Optimizely One
Outreach
Redshift
Salesforce
Slack
Woopra
X Ads (Twitter Ads)

API Availability

Has API

API Availability

Has API

Pricing Information

$89 per month
Free Trial Offered?
Free Version

Pricing Information

$100 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Leadenhancer

Date Founded

2014

Company Location

Sweden

Company Website

www.leadenhancer.com

Company Facts

Organization Name

BigPicture

Date Founded

2016

Company Location

United States

Company Website

bigpicture.io

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

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