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What is Leadenhancer?
Leverage our data to discover new leads, update contact information in your CRM, and create well-defined account segments for focused advertising or customized web content. By analyzing B2B site traffic and collecting visitor data directly from your website, you can gain essential insights into your target audience, enhancing your marketing initiatives. Once you have segmented and qualified these website visitors, they can be converted into valuable leads, allowing you to time your sales efforts more effectively. Additionally, Leadenhancer offers smooth integration with your current systems, as it connects with third-party applications via standard methods or OpenAPI. This makes it simple to transfer leads to your CRM or ERP systems, utilize scoring and tracking metrics in your marketing automation, and send your refined Leadenhancer segments to your advertising servers or Data Management Platforms (DMP). The seamless integration not only streamlines your workflow but also amplifies your overall marketing strategy, ultimately maximizing both your outreach and potential for conversions while enabling a data-driven approach to sales and marketing.
What is Gobot?
Gobot provides a strategic solution for companies aiming to manage the rising costs of advertising while navigating the challenges associated with the diminishing use of cookies, all the while developing and monetizing their own first-party audiences. It features the Identity Pixel, designed to track anonymous visitors, facilitating retargeting via email and SMS for those who leave items in their carts. Furthermore, the platform delivers tailored shopping experiences that accumulate customer preferences and recommend appropriate products. Gobot's compatibility with various ecommerce tools and platforms, such as Klaviyo, Attentive, Postscript, Gorgias, and Zendesk, significantly enhances its operational effectiveness. By capturing the email addresses of anonymous visitors who do not fill out forms or engage with popups, businesses can incorporate these fully consented emails into their marketing systems, allowing them to target these users with abandoned cart and browsing campaigns. This strategy not only guarantees compliance through their pre-opted-in shopping network but also enables companies to mitigate losses stemming from restrictions on third-party cookies and ad data. Consequently, Gobot reveals first-party audiences on a large scale, establishing a significant new avenue for performance-driven marketing. This pioneering approach not only boosts customer engagement but also fosters stronger connections with the audience, ultimately leading to increased brand loyalty and sales growth. Additionally, by leveraging these insights, businesses can refine their marketing strategies and better align their offerings with customer needs.
Integrations Supported
Attentive
Google Analytics
Gorgias
Klaviyo
Postscript
Yotpo
Zendesk
Integrations Supported
Attentive
Google Analytics
Gorgias
Klaviyo
Postscript
Yotpo
Zendesk
API Availability
Has API
API Availability
Has API
Pricing Information
$89 per month
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Leadenhancer
Date Founded
2014
Company Location
Sweden
Company Website
www.leadenhancer.com
Company Facts
Organization Name
Gobot
Date Founded
2017
Company Location
United States
Company Website
www.getgobot.com
Categories and Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Web Analytics
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking