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What is Lefty?

Lefty stands out as a leading platform designed for influencer marketing, specifically aimed at distinguished lifestyle brands, providing brands and agencies with the tools needed to efficiently manage impactful influencer campaigns. It features comprehensive resources for talent discovery and qualification, relationship management, campaign reporting automation, performance measurement, and competitive landscape analysis. Users have the capability to search for influencers using specific keywords and apply filters based on factors like demographics, location, and personal interests. Furthermore, the platform allows users to rank their search results by metrics such as audience size, engagement rates, and overall relevance. Influencer evaluation includes considerations of fake follower ratios, audience demographics, and engagement metrics. In addition, Lefty aids brands in pinpointing influencers who share similarities with their existing brand ambassadors, thereby improving their marketing strategies and outreach efforts. With its data-driven approach, brands are empowered to make strategic decisions that enhance the effectiveness of their influencer partnerships, ultimately leading to more successful campaigns. This dedication to streamlined processes and insightful analytics positions Lefty as a vital resource in the ever-evolving landscape of influencer marketing.

What is ACTIVATE?

Define a clear scope of work and apply specific filters like engagement rates and audience demographics to align your partnerships with suitable communities. Identify leading creators from submitted applications, browse through our diverse marketplace, or utilize curated lists meticulously prepared by our team. With our powerful Influencer Relationship Management (IRM) tool, you can efficiently cultivate and oversee long-lasting relationships with influencers. Analyze detailed campaign metrics to identify which influencers and content deserve additional investment and promotion. The IRM system allows you to build and track thousands of influencer connections from one centralized platform. You can record tailored information for each influencer, making future searches and filtering more efficient. Recognize your top performers and capitalize on our automation features to re-engage them on a broader scale. Furthermore, you can administer surveys within your influencer network or the wider ACTIVATE community, asking specific questions to gather valuable insights. This collected information can be integrated into your IRM, helping to shape future collaboration prospects and sparking innovative creative ideas. By adopting this method, you significantly improve your capacity to make well-informed choices and cultivate thriving partnerships, ultimately leading to greater success. Additionally, leveraging these insights can help refine your overall influencer strategy for even better outcomes.

Media

Media

Integrations Supported

Pinterest

Integrations Supported

Pinterest

API Availability

Has API

API Availability

Has API

Pricing Information

$590 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Lefty

Date Founded

2015

Company Location

France

Company Website

lefty.io

Company Facts

Organization Name

ACTIVATE

Company Location

United States

Company Website

try.activate.social/

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

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