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What is Lefty?

Lefty stands out as a leading platform designed for influencer marketing, specifically aimed at distinguished lifestyle brands, providing brands and agencies with the tools needed to efficiently manage impactful influencer campaigns. It features comprehensive resources for talent discovery and qualification, relationship management, campaign reporting automation, performance measurement, and competitive landscape analysis. Users have the capability to search for influencers using specific keywords and apply filters based on factors like demographics, location, and personal interests. Furthermore, the platform allows users to rank their search results by metrics such as audience size, engagement rates, and overall relevance. Influencer evaluation includes considerations of fake follower ratios, audience demographics, and engagement metrics. In addition, Lefty aids brands in pinpointing influencers who share similarities with their existing brand ambassadors, thereby improving their marketing strategies and outreach efforts. With its data-driven approach, brands are empowered to make strategic decisions that enhance the effectiveness of their influencer partnerships, ultimately leading to more successful campaigns. This dedication to streamlined processes and insightful analytics positions Lefty as a vital resource in the ever-evolving landscape of influencer marketing.

What is Captiv8?

Captiv8 connects brands with digital influencers to engage Millennials effectively. Our offerings seamlessly merge analytical precision with creative expertise. At the heart of our strategy lies our social listening tool, Insights, which provides essential intelligence for both our Marketplace and self-serve platform. This invaluable data allows us to accurately align brands with influencers who demonstrate the greatest affinity for their products. Instead of merely examining surface-level metrics, we go deeper to evaluate brand lift and ad recall, understanding the importance of attribution for marketers. We don’t just pinpoint the right influencers for your brand; we also guarantee that the results are authentic and lead to meaningful outcomes. Think of our team as your committed support network, carefully overseeing every element of the process from beginning to end, making sure that no detail is missed. Our belief in this thorough methodology truly distinguishes us in the competitive landscape, ultimately driving success for our clients. This holistic approach ensures that we not only meet expectations but also exceed them, fostering long-lasting partnerships.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

$590 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Lefty

Date Founded

2015

Company Location

France

Company Website

lefty.io

Company Facts

Organization Name

Captiv8

Date Founded

2014

Company Location

United States

Company Website

captiv8.io

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

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