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What is LiftLab?

LiftLab is an innovative marketing analytics platform aimed at optimizing media spending and maximizing the effectiveness of advertising through a robust framework of data-centric measurement, modeling, and experimentation. At the core of its offerings lies the "LiftLab Trust Engine," which combines sophisticated econometric modeling, particularly an agile Marketing Mix Model (MMM), with hands-on media experiments such as geo-testing, enabling users to gain transparent and unbiased insights into how each marketing dollar contributes to revenue generation, both in the short term and in terms of long-term brand development and effectiveness. By facilitating the integration of sales data, advertising expenditures, post-purchase surveys, brand-lift evaluations, and attribution metrics from various online and offline channels, LiftLab adeptly assesses incrementality, uncovering the true impact of media investments while moving away from conventional last-click attribution methods and the limited analytics offered by closed-platform ecosystems. This holistic methodology not only enhances decision-making capabilities but also cultivates a more profound understanding of the complex interplay between marketing strategies and overall business growth, ultimately leading to more informed and strategic investments in marketing initiatives. As a result, businesses can navigate the ever-evolving marketing landscape with greater confidence and clarity.

What is CreativeX?

Create a system that can automatically assess creative content against predefined standards of excellence prior to its release, ensuring it integrates smoothly with multiple Digital Asset Management (DAM) systems. By analyzing both real-time data and historical trends, this system will provide insights into the uptake of creative excellence benchmarks and their influence on media efficiency and the overall success of content. Consistent branding has been shown to significantly improve key performance indicators related to brand awareness and sales. Yet, maintaining this consistency is increasingly difficult due to the fast-evolving, fragmented, and intricate nature of today’s media environment. Our solution is designed to support you in overcoming these challenges. By keeping an eye on key elements such as color palettes, slogans, packaging aesthetics, and brand representatives, you can realize a remarkable increase in brand effectiveness, potentially reaching up to 34% with well-branded campaigns. Our platform enables you to monitor distinctive brand features, ranging from celebrity endorsements to packaging designs and sound logos, while effortlessly connecting to advertising accounts and DAMs for the automatic review of both new and existing creative materials. This thorough monitoring guarantees that your brand remains strong and influential across all platforms, while also adapting to changing market demands. Ultimately, this approach not only safeguards brand integrity but also enhances its overall market presence.

Media

Media

Integrations Supported

Amazon
Facebook
Instagram
Snapchat
X (Twitter)
YouTube

Integrations Supported

Amazon
Facebook
Instagram
Snapchat
X (Twitter)
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

LiftLab

Date Founded

2018

Company Location

United States

Company Website

liftlab.com

Company Facts

Organization Name

CreativeX

Date Founded

2015

Company Location

United States

Company Website

www.creativex.com

Categories and Features

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

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