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What is Lightcast?

Create, manage, and improve exceptional applications designed for television, mobile devices, and online platforms, all while ensuring your distinct branding remains consistent across major app stores and channels. You will possess full authority over your video, audio, and live-stream content, delivered in a completely white-labeled manner, allowing you to retain exclusive control over monetization. Utilizing the Lightcast Media Cloud management system, you can oversee every detail, including graphics, images, libraries, streams, metadata, gallery displays, and navigation layouts. Enhance your streaming revenue by exploring diverse options such as subscription models, pay-per-view events, advertising, fundraising initiatives, product sales, and sponsorship deals available across a variety of platforms and devices. Furthermore, you can generate and manage a wide range of assets, including video and audio content, gallery images, archives, navigation systems, channels, live events, series, categories, watermarks, linear streams, broadcast schedules, ad campaigns, live recordings, social media outreach, podcast automation, and a comprehensive suite of automated workflows designed for your media distribution requirements. With these robust tools at your command, your potential for expanding and engaging with audiences in your media ventures is nearly infinite, opening doors to innovative strategies and fresh opportunities.

What is Adobe Primetime?

We help you maximize the profitability of your inventory through our cutting-edge advertising technology, which allows you to leverage your data for more accurate audience targeting. In addition, we facilitate the distribution of television content on multiple platforms while protecting subscriber revenue. Our cloud-based solutions also defend your income from unauthorized account sharing, all while expanding the viewing options available to your customers. Adobe Primetime offers significant benefits to media companies, demonstrating an impressive 385% ROI, a 24% increase in average engagement time, and a 59% decrease in the delivery time for OTT video services. With coverage that reaches 99% of pay-TV households in the United States, we are ideally equipped to deliver customized TV-quality advertising experiences on all devices. Additionally, Adobe Primetime is specifically engineered to manage complex events, allowing you to effectively navigate viewership spikes during significant live broadcasts, such as the Olympics and the Super Bowl. This functionality not only boosts viewer satisfaction but also strengthens your brand's position within the competitive media industry. Ultimately, our solutions empower you to stay ahead in the dynamic landscape of media consumption.

Media

Media

Integrations Supported

Boomerang
Facebook
YouTube

Integrations Supported

Adobe Photoshop Lightroom Classic
Intertrust ExpresssPlay

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Lightcast

Date Founded

2010

Company Location

United States

Company Website

www.lightcast.com

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

www.adobe.com/marketing/primetime.html

Categories and Features

Live Streaming

Not specified

OTT

Not specified

Video

Not specified

Categories and Features

OTT

API Access
Content Organization
Live Events
Monetization Tools
Multi-Service Integration
SDK
Scheduling
Video Hosting/Storage
Video Quality Optimization

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