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What is Lightcast?

Create, manage, and improve exceptional applications designed for television, mobile devices, and online platforms, all while ensuring your distinct branding remains consistent across major app stores and channels. You will possess full authority over your video, audio, and live-stream content, delivered in a completely white-labeled manner, allowing you to retain exclusive control over monetization. Utilizing the Lightcast Media Cloud management system, you can oversee every detail, including graphics, images, libraries, streams, metadata, gallery displays, and navigation layouts. Enhance your streaming revenue by exploring diverse options such as subscription models, pay-per-view events, advertising, fundraising initiatives, product sales, and sponsorship deals available across a variety of platforms and devices. Furthermore, you can generate and manage a wide range of assets, including video and audio content, gallery images, archives, navigation systems, channels, live events, series, categories, watermarks, linear streams, broadcast schedules, ad campaigns, live recordings, social media outreach, podcast automation, and a comprehensive suite of automated workflows designed for your media distribution requirements. With these robust tools at your command, your potential for expanding and engaging with audiences in your media ventures is nearly infinite, opening doors to innovative strategies and fresh opportunities.

What is Innovid?

Innovid stands out as the only independent omni-channel platform tailored specifically for television, seamlessly merging advertising, creative elements, and analytics. This all-encompassing platform facilitates personalized and measurable advertising across a myriad of media formats such as TV, video, display, audio, and social channels, all through a cohesive system. By utilizing data effectively, Innovid significantly boosts the personalization and efficiency of ad delivery across a wide spectrum of market channels, ensuring a fluid integration of all media types and enhancing advertising experiences throughout the audience's journey. With a diverse portfolio that includes brands, agencies, and publishers, Innovid operates from over twelve strategically placed offices around the Americas, Europe, and the Asia Pacific region, which solidifies its global influence in the advertising sector. This cutting-edge strategy not only reinforces Innovid's status as a frontrunner in the industry but also exemplifies its commitment to revolutionizing the way advertisers interact with their audiences in an increasingly interconnected environment. As the advertising landscape continues to evolve, Innovid remains dedicated to providing innovative solutions that meet the changing needs of its clients.

Media

Media

Integrations Supported

Facebook
Boomerang
YouTube

Integrations Supported

Facebook
Adobe Acrobat
Celtra
DV Publisher Suite
Google
MSIGHTS
Nielsen Marketing Cloud
Oracle Cloud Infrastructure
Oracle Moat
Rivery
Roku OS
Tapad
X (Twitter)
Yahoo Finance
comScore

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Lightcast

Date Founded

2010

Company Location

United States

Company Website

www.lightcast.com

Company Facts

Organization Name

Innovid

Company Location

United States

Company Website

www.innovid.com

Categories and Features

Live Streaming

Not specified

OTT

Not specified

Video

Not specified

Categories and Features

Video

Not specified

Video Advertising

Not specified

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