Lightning Data vs. D&B Connect

Lightning Data transforms your sales and marketing approaches through scalable and pre-approved data solutions that integrate effortlessly. You have the opportunity to delve into our extensive network of data providers and start a trial mode for a free evaluation. Over the past year, Salesforce has focused on crafting a new vision for data integration, driven by feedback from customers and partners. To align with this vision, we are beginning to phase out Data.com products. Insights gathered from our customers and partners have been crucial in guiding this new strategy for data integration. As a result, the Data.com Connect service has been officially discontinued. The contact information sourced from Data.com Connect will now only be utilized to maintain the Data.com Clean and Prospector products for Salesforce until they reach their conclusion, which is expected sometime in 2020. After the Data.com lifecycle ends, Salesforce may opt to archive the contact database, ensuring that valuable insights are preserved. This shift represents a significant milestone in our ongoing dedication to enhancing our data integration capabilities, paving the way for more innovative solutions in the future.

Maximizing the value of your first-party data is essential for success. D&B Connect offers a customizable master data management solution that is self-service and capable of scaling to meet your needs. With D&B Connect's suite of products, you can break down data silos and unify your information into one cohesive platform. Our extensive database, featuring hundreds of millions of records, allows for the enhancement, cleansing, and benchmarking of your data assets. This results in a unified source of truth that enables teams to make informed business decisions with confidence. When you utilize reliable data, you pave the way for growth while minimizing risks. A robust data foundation empowers your sales and marketing teams to effectively align territories by providing a comprehensive overview of account relationships. This not only reduces internal conflicts and misunderstandings stemming from inadequate or flawed data but also enhances segmentation and targeting efforts. Furthermore, it leads to improved personalization and the quality of leads generated from marketing efforts, ultimately boosting the accuracy of reporting and return on investment analysis as well. By integrating trusted data, your organization can position itself for sustainable success and strategic growth.