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What is Lightning Data?

Lightning Data transforms your sales and marketing approaches through scalable and pre-approved data solutions that integrate effortlessly. You have the opportunity to delve into our extensive network of data providers and start a trial mode for a free evaluation. Over the past year, Salesforce has focused on crafting a new vision for data integration, driven by feedback from customers and partners. To align with this vision, we are beginning to phase out Data.com products. Insights gathered from our customers and partners have been crucial in guiding this new strategy for data integration. As a result, the Data.com Connect service has been officially discontinued. The contact information sourced from Data.com Connect will now only be utilized to maintain the Data.com Clean and Prospector products for Salesforce until they reach their conclusion, which is expected sometime in 2020. After the Data.com lifecycle ends, Salesforce may opt to archive the contact database, ensuring that valuable insights are preserved. This shift represents a significant milestone in our ongoing dedication to enhancing our data integration capabilities, paving the way for more innovative solutions in the future.

What is D&B Optimizer?

D&B Optimizer effectively removes inaccurate data, ensuring that sales teams utilizing their CRM can function at maximum efficiency with reliable and up-to-date information, which allows for precise targeting and significantly improved customer experiences. This advancement not only cultivates a more content and successful sales force but also simplifies the identification of high-potential leads and engagement with target markets. As a secure, cloud-based tool, D&B Optimizer enhances marketing and sales databases, incorporating advanced analytics and smooth integration with platforms such as Salesforce and Microsoft. By optimizing both current and newly acquired data, it enables organizations to achieve superior segmentation and targeting, ultimately driving overall growth. The challenge of maintaining accurate data poses a significant obstacle for sales and marketing teams, with studies showing that an alarming 91 percent of CRM data may be incomplete and roughly 70 percent degrades annually. Therefore, leveraging D&B Optimizer can be transformative for teams committed to keeping their information precise and useful. Additionally, the tool not only aids in data management but also supports informed decision-making, further boosting productivity and effectiveness across the organization.

Media

Media

Integrations Supported

Salesforce
Microsoft Dynamics 365

Integrations Supported

Salesforce
Microsoft Dynamics 365

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.data.com

Company Facts

Organization Name

D&B Optimizer

Company Location

Sweden

Company Website

www.dnb.com/en-gb/products-and-services/db-optimizer/

Categories and Features

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Categories and Features

Data Quality

Address Validation
Data Deduplication
Data Discovery
Data Profililng
Master Data Management
Match & Merge
Metadata Management

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

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