Linkby vs. AuthorityTech

Linkby is a cutting-edge platform that prioritizes performance-focused editorial content and adtech solutions, aimed at helping e-commerce and direct-to-consumer brands gain contextual, editorial-style visibility through established publishers and newsletter partners, incurring expenses only when measurable engagement, like clicks, occurs, thus offering a measurable alternative to traditional public relations and display advertising techniques. To kick off the campaign, brands provide a brief that details their story, product launches, promotional initiatives, or awareness objectives, followed by setting a cost-per-click rate, budget, and choosing target publishers from Linkby’s vast global network, which includes a variety of reputable outlets—ranging from prominent news sites to lifestyle platforms—with content typically going live within 48 to 72 hours after approval from the chosen publishers. The CPC-based marketplace of Linkby guarantees that advertisers only pay for clicks that lead to their websites, while adhering to a predetermined budget limit, thereby facilitating effective budget management and performance assessment, all while benefiting from SEO improvements and increased visibility through reputable editorial placements, ultimately assisting brands in reaching their marketing goals more effectively. Moreover, this approach enables brands to connect with their audiences in a deeper and more impactful manner, utilizing the trustworthiness of well-known publishers to enhance their communications and foster conversions, thus driving better overall marketing outcomes. Through this innovative model, brands can not only measure their success in real-time but also refine their strategies based on actionable insights.

AuthorityTech operates the world’s inaugural AI-native Machine Relations platform and agency, engineered specifically to establish ambitious brands within the Tier-1 media outlets that AI search engines intuitively trust, index, and cite. While legacy public relations agencies rely on retainer-heavy efforts to influence humans, AuthorityTech designs earned media for the true modern gatekeeper—the machine—utilizing a risk-free, 100% performance-based, pay-per-placement framework. Through this approach, leading answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews can accurately process the brand, map its placement to the correct market category, and reference it during high-intent buyer queries. Defined in 2024 by Founder and CEO Jaxon Parrott, Machine Relations represents the strategic discipline of making corporate brands discoverable and citable across LLM architecture. AuthorityTech executes this via a proprietary five-layer system: Earned Authority, Entity Clarity, Citation Architecture, Distribution, and Measurement—unifying AI SEO, GEO, AEO, and PR into a singular engine for scaling machine trust. Chief Growth Officer and Cofounder Christian Lehman operationalizes the methodology, collaborating directly with growth companies to deploy this strategy globally. Tapping into a direct distribution network of over 1,600 Tier-1 publications, AuthorityTech has generated thousands of AI-cited placements for more than 200 corporate clients, including 27 tech unicorns, to secure permanent AI search footprint and measurable citation share. The agency delivers this through a three-stage execution process: Map: Reverse-engineering category landscapes and competitor prompt footprints. Match: Blending unique brand narratives with highly authoritative media outlets. Place: Guaranteeing live coverage through strategic, relationship-driven outreach.