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What is Littledata?

Littledata pioneered server-side tracking for Shopify, helping fast-growing DTC brands connect their first-party customer data into the tools they rely on every day. With seamless integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata makes it easy to link revenue directly to marketing channels. By fixing broken attribution and data gaps, Littledata ensures brands can confidently measure performance and fuel higher-return campaigns. For Klaviyo users, Littledata identifies opted-in customers across browsing sessions, powering stronger abandoned cart and checkout flows that generate more revenue without adding more emails. For paid media, Littledata upgrades tracking beyond native apps: enabling Enhanced Conversions in Google Ads, improving Event Match Quality Scores in Meta’s Conversions API, and reducing CAC through better customer matching. Google Analytics users benefit from accurate event data, including checkout steps and recurring subscription orders, ensuring GA4 reports align with Shopify. Built for data experts but simple enough for marketers, Littledata makes it ridiculously easy to get accurate data. Whether your team needs reliable attribution, higher Klaviyo performance, or a way to unify Shopify with GA4 and ad platforms, Littledata provides the trusted solution to scale with confidence.

What is Addingwell?

Addingwell offers a comprehensive server-side tagging solution that streamlines the implementation of Google Tag Manager, promoting reliability and a rich array of features for effective data management and governance. This service provides a quick and scalable infrastructure for server-side GTM, enabling the shift of tracking operations from browsers to first-party server environments, which significantly improves data reliability, circumvents ad blockers, and lessens the impacts of limitations associated with client-side tracking, including restrictions on third-party cookies. Featuring a user-friendly interface, real-time monitoring and alerts, detailed logging capabilities, and complete control over the data management process, users can efficiently oversee the data that is shared with analytics and media partners. Furthermore, Addingwell offers comprehensive documentation and responsive support to guide users throughout the setup process and ongoing operations. The platform's multi-region hosting capabilities and governance tools are tailored to ensure compliance with various privacy regulations, thereby providing a well-rounded solution for organizations looking to enhance their data tracking efficiency. In conclusion, Addingwell emerges as an exceptional option for businesses striving to improve their data management practices while maintaining compliance with privacy standards, making it a smart investment for long-term success. Additionally, the ongoing updates and enhancements to the platform ensure that users benefit from the latest innovations in data tracking technology.

Media

Media

Integrations Supported

Facebook Ads
Google Ads
Google Analytics
Google Tag Manager
Pinterest
TikTok
Facebook
Google Cloud BigQuery
Google Cloud Firestore
Google Cloud Platform
Klaviyo
LinkedIn
Meta Ads Manager
Microsoft Visio
Segment
Shopify
Shopify Plus
Slack
Snapchat
X (Twitter)

Integrations Supported

Facebook Ads
Google Ads
Google Analytics
Google Tag Manager
Pinterest
TikTok
Facebook
Google Cloud BigQuery
Google Cloud Firestore
Google Cloud Platform
Klaviyo
LinkedIn
Meta Ads Manager
Microsoft Visio
Segment
Shopify
Shopify Plus
Slack
Snapchat
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

€90 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Littledata

Date Founded

2014

Company Location

United Kingdom

Company Website

www.littledata.io

Company Facts

Organization Name

Didomi

Date Founded

2021

Company Location

France

Company Website

www.addingwell.com

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Tag Management

Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control

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