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What is Littledata?

Littledata pioneered server-side tracking for Shopify, helping fast-growing DTC brands connect their first-party customer data into the tools they rely on every day. With seamless integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata makes it easy to link revenue directly to marketing channels. By fixing broken attribution and data gaps, Littledata ensures brands can confidently measure performance and fuel higher-return campaigns. For Klaviyo users, Littledata identifies opted-in customers across browsing sessions, powering stronger abandoned cart and checkout flows that generate more revenue without adding more emails. For paid media, Littledata upgrades tracking beyond native apps: enabling Enhanced Conversions in Google Ads, improving Event Match Quality Scores in Meta’s Conversions API, and reducing CAC through better customer matching. Google Analytics users benefit from accurate event data, including checkout steps and recurring subscription orders, ensuring GA4 reports align with Shopify. Built for data experts but simple enough for marketers, Littledata makes it ridiculously easy to get accurate data. Whether your team needs reliable attribution, higher Klaviyo performance, or a way to unify Shopify with GA4 and ad platforms, Littledata provides the trusted solution to scale with confidence.

What is Axerto?

Axerto is a specialized Conversion Engine tailored for performance marketers and agencies, focused on minimizing Google Ads cost per acquisition (CPA) while boosting Quality Scores. Unlike traditional page builders, Axerto integrates smoothly with the Google Ads API, allowing users to craft high-converting funnels that utilize their top-performing ad assets for optimal message alignment. Key Features: • Dynamic Text Replacement (DTR): This functionality automatically customizes landing page content to match the user's specific search queries and advertising intent. • Zero-GTM Tracking: It enables immediate server-side conversion tracking, Enhanced Conversions, and accurate iOS attribution without requiring Google Tag Manager. • Native Lead Routing: Users can either capture leads in a built-in CRM or quickly direct them using native Webhooks and Zapier integrations. • Agency Workspaces: Manage various client accounts from a single dashboard, ensuring tracking pixels remain distinct and effectively controlling team permissions. Created for media buyers who seek precise tracking and improved returns on investment, Axerto removes technical barriers that can obstruct performance. By enabling a more efficient workflow, this platform not only enhances agency operations but also ensures clients achieve superior results, ultimately leading to increased satisfaction and loyalty.

Media

Media

Integrations Supported

Google Ads
Facebook
Facebook Ads
Google Analytics
Google Tag Manager
Klaviyo
Meta Ads
Pinterest
Segment
Shopify
Shopify Plus
TikTok
Zapier

Integrations Supported

Google Ads
Facebook
Facebook Ads
Google Analytics
Google Tag Manager
Klaviyo
Meta Ads
Pinterest
Segment
Shopify
Shopify Plus
TikTok
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Littledata offers flexible, usage-based pricing tailored to your Shopify store’s order volume. Plans start at $0.35 per order with a free trial available.
Free Version
Free Trial Offered?

Pricing Information

$19/month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Littledata

Date Founded

2014

Company Location

United Kingdom

Company Website

www.littledata.io

Company Facts

Organization Name

Axerto

Date Founded

2026

Company Location

Uzbekistan

Company Website

axerto.com

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

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