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What is Littledata?

Littledata pioneered server-side tracking for Shopify, helping fast-growing DTC brands connect their first-party customer data into the tools they rely on every day. With seamless integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata makes it easy to link revenue directly to marketing channels. By fixing broken attribution and data gaps, Littledata ensures brands can confidently measure performance and fuel higher-return campaigns. For Klaviyo users, Littledata identifies opted-in customers across browsing sessions, powering stronger abandoned cart and checkout flows that generate more revenue without adding more emails. For paid media, Littledata upgrades tracking beyond native apps: enabling Enhanced Conversions in Google Ads, improving Event Match Quality Scores in Meta’s Conversions API, and reducing CAC through better customer matching. Google Analytics users benefit from accurate event data, including checkout steps and recurring subscription orders, ensuring GA4 reports align with Shopify. Built for data experts but simple enough for marketers, Littledata makes it ridiculously easy to get accurate data. Whether your team needs reliable attribution, higher Klaviyo performance, or a way to unify Shopify with GA4 and ad platforms, Littledata provides the trusted solution to scale with confidence.

What is DataCops?

DataCops functions as a no-code platform designed for advertisers to effectively monitor and filter out fraudulent activities. By integrating a single script on your designated subdomain through Cloudflare Worker and CNAME, the platform can recover 15-25% of conversions often lost due to factors like ad blockers, iOS Intelligent Tracking Prevention (ITP), and browsers that discard click IDs prior to reaching tracking pixels. Each event is analyzed in real-time, filtering out bot, VPN, and proxy traffic before being counted as conversions; device fingerprinting is utilized to identify disposable emails and fraudulent signups, while a built-in TCF 2.2-certified Consent Management Platform (CMP) ensures compliance with consent regulations. Only conversions that have undergone verification are sent server-side via the Conversion API to over nine platforms, including Meta, Google, LinkedIn, and TikTok, which streamlines the process with a single clean feed and removes the necessity for individual configurations for each platform. Furthermore, every event is thoroughly logged to show whether it was transmitted, held, or omitted, alongside explanations for each action taken. The platform also simplifies handling fraudulent clicks on Google Ads by providing comprehensive evidence ready for submission to the Click Quality Form. With a remarkably fast setup time of just five minutes, it requires no containerization or developer assistance and is adaptable to any website. A complimentary tier is available, and paid plans start at $49 per month, making it an attractive option for advertisers of all sizes. Not only does this pioneering solution improve tracking accuracy, but it also equips advertisers with the tools needed to efficiently recover lost conversions and enhance their overall advertising effectiveness.

Media

Media

No images available

Integrations Supported

Facebook Ads
Google Ads
Facebook
Google Analytics
Google Tag Manager
Klaviyo
Pinterest
Segment
Shopify
Shopify Plus
TikTok

Integrations Supported

Facebook Ads
Google Ads
Instagram Ads
LinkedIn Ads
Meta Ads
TikTok Ads

API Availability

API Availability

Pricing Information

Free
Littledata offers flexible, usage-based pricing tailored to your Shopify store’s order volume. Plans start at $0.35 per order with a free trial available.
Free Version
Free Trial Offered?

Pricing Information

$49/month
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Littledata

Date Founded

2014

Company Location

United Kingdom

Company Website

www.littledata.io

Company Facts

Organization Name

DataCops

Date Founded

2025

Company Location

United Kingdom

Company Website

joindatacops.com

Categories and Features

eCommerce Analytics

Not specified

eCommerce Tools

Not specified

Web Analytics

Conversion Tracking
Goal Tracking
Multiple Site Management
Pageview Tracking
User Interaction Tracking

Categories and Features

Click Fraud

Not specified

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