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What is Littledata?

Littledata pioneered server-side tracking for Shopify, helping fast-growing DTC brands connect their first-party customer data into the tools they rely on every day. With seamless integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata makes it easy to link revenue directly to marketing channels. By fixing broken attribution and data gaps, Littledata ensures brands can confidently measure performance and fuel higher-return campaigns. For Klaviyo users, Littledata identifies opted-in customers across browsing sessions, powering stronger abandoned cart and checkout flows that generate more revenue without adding more emails. For paid media, Littledata upgrades tracking beyond native apps: enabling Enhanced Conversions in Google Ads, improving Event Match Quality Scores in Meta’s Conversions API, and reducing CAC through better customer matching. Google Analytics users benefit from accurate event data, including checkout steps and recurring subscription orders, ensuring GA4 reports align with Shopify. Built for data experts but simple enough for marketers, Littledata makes it ridiculously easy to get accurate data. Whether your team needs reliable attribution, higher Klaviyo performance, or a way to unify Shopify with GA4 and ad platforms, Littledata provides the trusted solution to scale with confidence.

What is Graphed?

Graphed is a cutting-edge analytics and business intelligence platform that leverages artificial intelligence to help teams seamlessly link various data sources in just minutes, without requiring any technical skills, and transforms this information into interactive dashboards, charts, reports, and insights via a conversational interface, departing from conventional BI tools. Users can easily integrate a range of systems, including Google Analytics, Shopify, Stripe, Salesforce, Postgres, Google Sheets, Klaviyo, and numerous advertising and CRM platforms, thus creating a unified data repository that resolves issues related to fragmented reporting and optimizes the management of data flows, storage, and visual displays. Once connections are established, teams can ask simple questions in everyday language and receive immediate visual representations, analyses, and interpretations that reveal performance trends, highlight underperforming campaigns, identify key revenue contributors, evaluate churn rates, track pipeline status, and assess other vital business performance indicators without the hassle of manually creating queries or visualizations. This functionality not only streamlines decision-making by granting quick access to actionable insights but also significantly contributes to nurturing a data-driven mindset within organizations. By empowering teams to interact with data intuitively, Graphed fosters a collaborative environment where data informs strategic choices and drives growth.

Media

Media

Integrations Supported

Facebook Ads
Google Ads
Google Analytics
Klaviyo
Shopify
Airtable
Amplitude
Google Search Console
Google Sheets
Google Tag Manager
HubSpot CRM
Meta Ads
Pinterest
PostgreSQL
Salesforce
Segment
Shopify Plus
Stripe
Supabase
TikTok

Integrations Supported

Facebook Ads
Google Ads
Google Analytics
Klaviyo
Shopify
Airtable
Amplitude
Google Search Console
Google Sheets
Google Tag Manager
HubSpot CRM
Meta Ads
Pinterest
PostgreSQL
Salesforce
Segment
Shopify Plus
Stripe
Supabase
TikTok

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Littledata

Date Founded

2014

Company Location

United Kingdom

Company Website

www.littledata.io

Company Facts

Organization Name

Graphed

Company Location

United States

Company Website

www.graphed.com

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

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