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What is LivePlatform?

A versatile and scalable technological solution has been crafted to aid businesses of all sizes in managing their communications, content, and branding consistently across various media formats and languages. This platform incorporates key technologies like LiveObject, LiveBuilder, and LiveConnect, which together provide a broad spectrum of functions such as Digital Asset Management, Content Management, Marketing Materials Builder, Brand Resource Management, and Workflow Management. Additionally, a variety of solutions have been created, including Digital Asset Management (DAM), Product Information Management (PIM), Enterprise Content Management (ECMS), Web Content Management (WCMS), Project Collaboration, Workflow Applications, Inventory Management, as well as Compliance and Approval Systems, addressing a diverse set of organizational needs. By adopting this all-encompassing framework, businesses can effectively optimize their workflows, thereby improving their operational productivity across a multitude of departments. Furthermore, this technology not only simplifies complex tasks but also fosters collaboration among teams, ensuring that everyone is aligned with the organization's goals.

What is Adobe Marketing Cloud?

Adobe Marketing Cloud provides a wide range of digital marketing tools designed to help businesses create, manage, and improve personalized customer experiences on multiple platforms. This comprehensive suite includes features for analytics, advertising, content management, email outreach, audience segmentation, and campaign automation, all intended to work together for successful marketing strategies. By leveraging its robust analytics capabilities, Adobe Marketing Cloud empowers marketers to uncover important insights about customer behaviors, which supports timely and informed decision-making. Furthermore, its functionalities allow for targeted audience engagement and personalized content delivery, enabling brands to craft meaningful and consistent experiences across web, mobile, social media, and other digital avenues. The platform also offers AI-powered insights and automation, helping businesses streamline their marketing processes while enhancing engagement, nurturing customer loyalty, and driving higher conversion rates. In essence, Adobe Marketing Cloud serves as an essential asset for any company aiming to boost its marketing prowess in the highly competitive digital landscape. In summary, utilizing these tools not only enhances marketing effectiveness but also fosters a deeper connection with customers.

Media

Media

Integrations Supported

Adobe Analytics
Adobe Campaign
Adobe Experience Agent Orchestrator
Adobe Experience Cloud
Adobe Marketo Measure
Adobe Real-Time CDP
Marketo

Integrations Supported

Adobe Analytics
Adobe Campaign
Adobe Experience Agent Orchestrator
Adobe Experience Cloud
Adobe Marketo Measure
Adobe Real-Time CDP
Marketo

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

LiveTechnology

Date Founded

1996

Company Location

United States

Company Website

www.livetechnology.com/Platform

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/marketing-cloud/main.html

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

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