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What is LiveRamp Clean Room?

As third-party cookies fade away and data privacy laws tighten, alongside an increase in consumer options to opt-out, valuable insights about customers often remain confined within separate platforms and ecosystems. Enter the LiveRamp Clean Room, which is powered by Habu and designed to elevate your return on ad spend (ROAS) by allowing seamless integration, analysis, and activation of your data across multiple platforms. By leveraging this innovative solution, you will gain a holistic view of performance metrics spanning all advertising channels, such as walled gardens, connected TV services, and social media platforms, which equips you to make strategic decisions based on comprehensive datasets. This cutting-edge tool promotes privacy-focused data collaboration within the growing LiveRamp global ecosystem, revealing new opportunities while enhancing your marketing efforts. Additionally, the platform accelerates the realization of value through a tailored user experience for business professionals, incorporating prebuilt templates and generative AI, as well as advanced analytics for more technically oriented users. Furthermore, you can fine-tune your advertising budget with transparent insights across walled gardens, channels, and cloud environments, ensuring you make the most judicious choices. Ultimately, the LiveRamp Clean Room is an indispensable resource for navigating the evolving terrain of data privacy and marketing analytics, empowering businesses to adapt and thrive in this new landscape. Through such capabilities, companies can not only safeguard their data but also maximize their advertising effectiveness.

What is D&B Rev.Up ABX?

D&B Rev.Up stands out as the revolutionary RevTech platform that B2B marketers are excited to embrace. Its flagship offering, D&B Rev.Up ABX, equips businesses with the tools needed to enhance revenue through consolidated data, targeted audience outreach, and personalized interactions across multiple channels, while also providing the ability to measure performance effectively. This capability is supported by our advanced Customer Data Platform (CDP), which integrates effortlessly with your current Martech or Salestech solutions, allowing you to circumvent the limitations of yet another technology silo. For instance, Citrix utilizes Dun & Bradstreet to refine the targeting methodologies of its marketing and sales teams, enabling them to engage with the right accounts using tailored messaging, which significantly boosts pipeline expansion and deal values. Likewise, LiveRamp aimed to enhance its reach; through the adoption of Dun & Bradstreet, they have successfully expanded their account landscape and initiated cohesive, targeted campaigns directed at pivotal accounts. By offering your audiences curated and relevant experiences, you can consistently provide value across a variety of platforms, including display advertising, social media, email, and search engines, which ultimately helps in winning their loyalty. With D&B Rev.Up at your disposal, your marketing initiatives will not only achieve effectiveness but will also deeply resonate with the audience you aim to engage. In a competitive landscape, leveraging such innovative solutions can set your business apart and drive sustained growth.

Media

Media

Integrations Supported

Amazon Web Services (AWS)
Google Cloud Platform
Habu
LiveRamp
LiveRamp Safe Haven
Snowflake

Integrations Supported

Amazon Web Services (AWS)
Google Cloud Platform
Habu
LiveRamp
LiveRamp Safe Haven
Snowflake

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

LiveRamp

Date Founded

2011

Company Location

United States

Company Website

liveramp.com/solutions/clean-rooms/

Company Facts

Organization Name

Dun & Bradstreet

Date Founded

1841

Company Location

United States

Company Website

www.dnb.com/products/marketing-sales/dnb-rev-up-cloud/rev-up-abx.html

Categories and Features

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

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