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What is LiveRamp Safe Haven?

LiveRamp's platform facilitates customizable and privacy-conscious collaboration both internally and with external partners, enhancing audience development, data activation, and the extraction of actionable insights. As the era of cookies comes to a close, it becomes crucial to build a new marketing framework for the next decade. Safe Haven not only protects your audience data investments but also opens up substantial collaborative possibilities, leading to a deeper and more refined understanding of your customers in a secure environment. By optimizing the value of your marketing data, Safe Haven provides access to over 600 seamless integrations, enabling connections with leading services for enriched audience insights, the generation of innovative measurement reports, or the initiation of partnerships aimed at creating advanced predictive models or micro-segments. This shift in focus from basic metrics like impressions and clicks to more impactful measures that resonate with the entire C-suite, including incrementality, closed-loop measurement, journey analytics, and revenue implications, ensures that your marketing initiatives remain both relevant and effective. Ultimately, this approach can revolutionize your organization's data-driven marketing tactics and cultivate a culture that prioritizes informed decision-making, paving the way for sustained growth and innovation.

What is AppsFlyer?

AppsFlyer provides brands with the tools they need to make informed decisions for both their businesses and their customers through its sophisticated measurement, data analysis, deep linking, engagement solutions, fraud prevention, data clean room capabilities, and privacy-centric technologies. Founded on the principle that companies can enhance customer privacy while delivering outstanding experiences, AppsFlyer enables numerous creators and over 10,000 technology partners to foster stronger and more significant relationships with their customers. By leveraging these innovative solutions, brands can truly elevate their customer engagement and trust. For further information, check out appsflyer.com.

Media

Media

Integrations Supported

AdMedia
Adsterra
Appsfire
BOSCO
DataChannel
Google Cloud Platform
Magellan AI
RevX
RevenueCat
Rivery
Simon AI
Singular
Sizmek Ad Suite
Snowflake
Weibo
Windsor.ai
X Ads (Twitter Ads)
YouTube
cXchange
devtodev

Integrations Supported

AdMedia
Adsterra
Appsfire
BOSCO
DataChannel
Google Cloud Platform
Magellan AI
RevX
RevenueCat
Rivery
Simon AI
Singular
Sizmek Ad Suite
Snowflake
Weibo
Windsor.ai
X Ads (Twitter Ads)
YouTube
cXchange
devtodev

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

LiveRamp

Date Founded

2011

Company Location

United States

Company Website

liveramp.uk/data-collaboration/

Company Facts

Organization Name

AppsFlyer

Date Founded

2011

Company Location

United States

Company Website

www.appsflyer.com

Categories and Features

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

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