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What is LiveRamp Safe Haven?

LiveRamp's platform facilitates customizable and privacy-conscious collaboration both internally and with external partners, enhancing audience development, data activation, and the extraction of actionable insights. As the era of cookies comes to a close, it becomes crucial to build a new marketing framework for the next decade. Safe Haven not only protects your audience data investments but also opens up substantial collaborative possibilities, leading to a deeper and more refined understanding of your customers in a secure environment. By optimizing the value of your marketing data, Safe Haven provides access to over 600 seamless integrations, enabling connections with leading services for enriched audience insights, the generation of innovative measurement reports, or the initiation of partnerships aimed at creating advanced predictive models or micro-segments. This shift in focus from basic metrics like impressions and clicks to more impactful measures that resonate with the entire C-suite, including incrementality, closed-loop measurement, journey analytics, and revenue implications, ensures that your marketing initiatives remain both relevant and effective. Ultimately, this approach can revolutionize your organization's data-driven marketing tactics and cultivate a culture that prioritizes informed decision-making, paving the way for sustained growth and innovation.

What is AppsFlyer?

AppsFlyer provides brands with the tools they need to make informed decisions for both their businesses and their customers through its sophisticated measurement, data analysis, deep linking, engagement solutions, fraud prevention, data clean room capabilities, and privacy-centric technologies. Founded on the principle that companies can enhance customer privacy while delivering outstanding experiences, AppsFlyer enables numerous creators and over 10,000 technology partners to foster stronger and more significant relationships with their customers. By leveraging these innovative solutions, brands can truly elevate their customer engagement and trust. For further information, check out appsflyer.com.

Media

Media

Integrations Supported

Google Cloud Platform

Integrations Supported

AdMedia
AffClix
B2Metric
BI Book
Boltic
Covver
MSIGHTS
Matia
Meltano
MobileAction
Mozart Data
Netcore Cloud
Pushwoosh
Scalarr
Segwise
SplitMetrics Acquire
SplitMetrics Optimize
Sprinkle
Trackonomics

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

LiveRamp

Date Founded

2011

Company Location

United States

Company Website

liveramp.uk/data-collaboration/

Company Facts

Organization Name

AppsFlyer

Date Founded

2011

Company Location

United States

Company Website

www.appsflyer.com

Categories and Features

Data Collaboration

Not specified

Categories and Features

Campaign Management

Not specified

Conversion Tracking

Not specified

Data Clean Room

Not specified

Data Collaboration

Not specified

Marketing Attribution

Not specified

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Retention Tracking
Revenue Tracking
Uninstall Tracking

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