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What is LiveRamp Safe Haven?

LiveRamp's platform facilitates customizable and privacy-conscious collaboration both internally and with external partners, enhancing audience development, data activation, and the extraction of actionable insights. As the era of cookies comes to a close, it becomes crucial to build a new marketing framework for the next decade. Safe Haven not only protects your audience data investments but also opens up substantial collaborative possibilities, leading to a deeper and more refined understanding of your customers in a secure environment. By optimizing the value of your marketing data, Safe Haven provides access to over 600 seamless integrations, enabling connections with leading services for enriched audience insights, the generation of innovative measurement reports, or the initiation of partnerships aimed at creating advanced predictive models or micro-segments. This shift in focus from basic metrics like impressions and clicks to more impactful measures that resonate with the entire C-suite, including incrementality, closed-loop measurement, journey analytics, and revenue implications, ensures that your marketing initiatives remain both relevant and effective. Ultimately, this approach can revolutionize your organization's data-driven marketing tactics and cultivate a culture that prioritizes informed decision-making, paving the way for sustained growth and innovation.

What is Helios Data?

Helios Data employs a unique governance strategy that leverages secure enclave technology and digital contracts, monitored by algorithmic "fingerprints," to ensure safe and effective data analysis and processing. This pioneering method allows businesses dealing with personal or sensitive data, along with their analytical partners, to confidently resume and broaden their data-driven analytical and monetization initiatives in a financially sustainable way. By significantly mitigating the risks linked to data sharing and utilization, organizations can effectively decrease their costs associated with data monetization while simultaneously increasing the value extracted from their personal and sensitive data assets. This approach rejuvenates business models and reveals new revenue streams that may have previously been hindered by fears surrounding data protection and privacy. Furthermore, the introduction of digital contract governance enhances the accuracy and immediate enforcement of agreements that would normally be passive legal documents or data processing contracts. The integration of "confidential compute" secure enclave technology guarantees strong protection for data-in-use, ensuring that information remains secure from leaks, loss, exposure, misuse, or misdirection, thereby strengthening trust in data management practices. Overall, Helios Data's strategy not only improves security but also empowers organizations to fully realize the potential of their data, allowing them to thrive in a competitive market. With such advancements, businesses can confidently navigate the complexities of data governance while unlocking substantial growth opportunities.

Media

Media

Integrations Supported

Amazon Web Services (AWS)
Google Cloud Platform
LiveRamp
LiveRamp Clean Room
Snowflake

Integrations Supported

Databricks

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

LiveRamp

Date Founded

2011

Company Location

United States

Company Website

liveramp.uk/data-collaboration/

Company Facts

Organization Name

Helios Data

Company Location

United States

Company Website

www.heliosdata.com

Categories and Features

Data Collaboration

Not specified

Categories and Features

Data Clean Room

Not specified

Data Collaboration

Not specified

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