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What is LiveRamp Safe Haven?

LiveRamp's platform facilitates customizable and privacy-conscious collaboration both internally and with external partners, enhancing audience development, data activation, and the extraction of actionable insights. As the era of cookies comes to a close, it becomes crucial to build a new marketing framework for the next decade. Safe Haven not only protects your audience data investments but also opens up substantial collaborative possibilities, leading to a deeper and more refined understanding of your customers in a secure environment. By optimizing the value of your marketing data, Safe Haven provides access to over 600 seamless integrations, enabling connections with leading services for enriched audience insights, the generation of innovative measurement reports, or the initiation of partnerships aimed at creating advanced predictive models or micro-segments. This shift in focus from basic metrics like impressions and clicks to more impactful measures that resonate with the entire C-suite, including incrementality, closed-loop measurement, journey analytics, and revenue implications, ensures that your marketing initiatives remain both relevant and effective. Ultimately, this approach can revolutionize your organization's data-driven marketing tactics and cultivate a culture that prioritizes informed decision-making, paving the way for sustained growth and innovation.

What is Karlsgate?

Gain essential consumer insights while safeguarding personal information with the Karlsgate Identity Exchange (KIEâ„¢), which employs cutting-edge, patent-pending Cryptoidentity technology to facilitate anonymous real-time data matching. This innovative method allows for efficient market data collection while adhering to consumer privacy regulations that surpass current standards. KIE grants data providers increased control and visibility over their data assets, drastically shortening the data acquisition timeline from several months to just minutes. Additionally, KIE streamlines the processes of evaluation, contracting, and data management, enabling rapid operational readiness. Its sophisticated input file-matching logic enhances data processing efficiency, and the utilization of deterministic cascading match algorithms ensures high-confidence file matching. By collaborating with Karlsgate, organizations can establish strategic partnerships for data sharing without risking their customers' personally identifiable information. The data appending process is completed in real-time, ensuring that the attributes remain up-to-date and accurate, thereby eliminating worries about using obsolete enhanced data sets. Consequently, businesses can depend on their data for swift and informed decision-making. This combination of privacy protection and operational efficiency positions KIE as a transformative solution in the realm of data collaboration.

Media

Media

Integrations Supported

Amazon Web Services (AWS)
Google Cloud Platform
LiveRamp
LiveRamp Clean Room
Snowflake

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

LiveRamp

Date Founded

2011

Company Location

United States

Company Website

liveramp.uk/data-collaboration/

Company Facts

Organization Name

Karlsgate

Date Founded

2019

Company Location

United States

Company Website

karlsgate.com

Categories and Features

Data Collaboration

Not specified

Categories and Features

Data Collaboration

Not specified

Zero Trust Security

Not specified

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