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What is LiveRamp Safe Haven?

LiveRamp's platform facilitates customizable and privacy-conscious collaboration both internally and with external partners, enhancing audience development, data activation, and the extraction of actionable insights. As the era of cookies comes to a close, it becomes crucial to build a new marketing framework for the next decade. Safe Haven not only protects your audience data investments but also opens up substantial collaborative possibilities, leading to a deeper and more refined understanding of your customers in a secure environment. By optimizing the value of your marketing data, Safe Haven provides access to over 600 seamless integrations, enabling connections with leading services for enriched audience insights, the generation of innovative measurement reports, or the initiation of partnerships aimed at creating advanced predictive models or micro-segments. This shift in focus from basic metrics like impressions and clicks to more impactful measures that resonate with the entire C-suite, including incrementality, closed-loop measurement, journey analytics, and revenue implications, ensures that your marketing initiatives remain both relevant and effective. Ultimately, this approach can revolutionize your organization's data-driven marketing tactics and cultivate a culture that prioritizes informed decision-making, paving the way for sustained growth and innovation.

What is LiveRamp?

We prioritize the security of data while ensuring it remains easily accessible for organizations. The Safe Haven platform not only boosts customer insights but also enables extensive engagement and cultivates innovative avenues for business growth. Tailored for modern enterprises, our solution provides thorough control over how data is accessed and utilized through advanced software for identity management, activation, and collaboration. By effectively managing data access, businesses can reveal critical insights and enhance revenue, all while maintaining stringent regulations on data usage. Our platform allows for seamless connections with target audiences across diverse channels, platforms, publishers, or networks, while securely managing data transitions between identity domains to improve results. Additionally, we protect customer information with state-of-the-art privacy technologies and advanced methods that minimize data movement, yet still facilitate insightful analysis. This approach not only empowers businesses to excel in a data-driven environment but also ensures adherence to the highest data protection standards, fostering trust and reliability in their operations. Ultimately, our commitment to secure and efficient data management equips businesses with the tools they need to succeed in an increasingly competitive landscape.

Media

Media

Integrations Supported

LiveRamp Clean Room

Integrations Supported

LiveRamp Clean Room
Acxiom Real Identity
BlueConic
Catalina
Cross Pixel
Eyeota
FreeWheel Beeswax
KickFire
LinkedIn
Lytics
MSIGHTS
Paragone
Partnerize
PlaceIQ
Sidecar
TrueTargeting
Windfall
iSpot.tv

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

LiveRamp

Date Founded

2011

Company Location

United States

Company Website

liveramp.uk/data-collaboration/

Company Facts

Organization Name

LiveRamp

Date Founded

2014

Company Location

United States

Company Website

liveramp.com

Categories and Features

Data Collaboration

Not specified

Categories and Features

Customer Intelligence

Not specified

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Data Marketplaces

Not specified

Data Masking

Not specified

Data Monetization

Not specified

GDPR Compliance

Not specified

Identity Management

Compliance Management
Multifactor Authentication
Privileged Account Management
User Provisioning

Identity Resolution

Not specified

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