Seismic LiveSocial vs. Brand Networks (BN)

Create a customized, dynamic stream of marketing and third-party content specifically aimed at sellers. Employ state-of-the-art compliance and risk management solutions to ensure that only compliant materials are shared. This system empowers sellers to distribute content that resonates with their interests and effectively reaches their target market segments. The goal of this strategy is to increase revenue while simultaneously tracking the performance of social media campaigns. Contemporary social media tactics often struggle with the challenges of maintaining authenticity alongside achieving scale. To mitigate risks and lessen the effort involved in content sourcing, many companies opt to provide a narrow selection of materials for their sales teams, which can lead to a loss of authenticity and fail to engage the diverse audience groups that sellers wish to attract. Seismic’s LiveSocial leverages AI technology to curate personalized, relevant content for sellers, ensuring it is thoroughly vetted for compliance, which simplifies sharing while allowing sellers to assess how their social media activities contribute to revenue growth. By implementing this approach, sellers can forge more authentic relationships with their audience, thereby improving both engagement and sales results. Additionally, this method fosters a more vibrant and responsive marketing environment that can adapt to changing market dynamics and seller needs.

Brand Networks (BN) is leading the way in the realm of employee-generated content marketing by expertly managing large-scale programs that involve employees and local influencers for prominent brands and retailers across the globe. Their cutting-edge AI-driven platform allows employees and local teams to create authentic content, which greatly boosts engagement. Consequently, branded posts can achieve as much as 24 times the number of shares, and companies utilizing this strategy have seen impressive results, including a 27% rise in online engagement and a 19% increase in sales during their first year. With over 15 years of experience in media planning, BN employs advanced AI machine learning to effectively strategize and execute campaigns on both local and national scales, featuring four key modules. These modules encompass BN Influencer for promoting employee advocacy, BN AdTech which emphasizes AI-enhanced campaign strategies, BN Ads for thorough media activation, and BN Local aimed at strengthening local marketing initiatives. The platform’s sophisticated brand safety features, efficient campaign oversight, and rapid, scalable processes allow businesses of any size to tap into genuine voices without requiring additional staff. This approach not only deepens the connection with audiences but also leads to quantifiable positive outcomes, thereby reinforcing the value of employee-generated content in modern marketing. As brands increasingly recognize the power of authentic employee voices, the impact of BN’s solutions will likely continue to grow.