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What is Loceye?
Upload your digital assets to the Loceye platform to ensure they are securely stored in the cloud. You can conveniently import files from any software in PNG or JPG formats. With Loceye, you can put your recruitment concerns to rest, as we will link your content with real participants who fit your specified demographics for your research. Expect to receive your findings in less than twenty-four hours, complete with a tailored report that includes Heat Maps and various visualizations aimed at enhancing your presentation and supporting your design hypotheses. As a cutting-edge biometric eye tracking platform, Loceye enables your team to work confidently by optimizing digital assets like website content, images, emails, and advertisements to boost both visual and emotional engagement. We welcome marketers, agencies, market researchers, web designers, UX specialists, and all professionals in media production to gain actionable insights before launching, revealing how audiences engage with their materials for a more effective content creation strategy. Moreover, utilizing our tools will allow you to fine-tune your strategies based on genuine user feedback, resulting in more successful outcomes. Ultimately, Loceye helps you make informed decisions that can greatly enhance the impact of your digital projects.
What is Brainsight?
Brainsight represents a cutting-edge platform that harnesses the power of artificial intelligence to predict attention and monitor eye movements, providing users with critical insights into the perception of visual content during the pivotal first moments of engagement, which in turn allows teams to fine-tune their designs before launching them. Users can easily upload images, videos, or URLs to receive instant feedback through various predictive eye-tracking visualizations, such as heatmaps and gaze plots, along with key performance indicators like Attention Score and Clarity Score, revealing where viewers are likely to direct their focus and how well essential elements communicate their intended messages, thereby reducing uncertainty and minimizing the reliance on costly live user testing. This adaptable platform accommodates a variety of content formats, including images, videos, scrolling user experiences, social media advertisements, display ads, and YouTube thumbnails, while offering AI-driven insights that highlight overlooked areas and suggest improvements for vital messaging, calls to action, and branding components. Moreover, the brand analytics feature transcends mere attention prediction by utilizing AI to monitor logos and text, facilitating the evaluation of brand visibility and audience engagement over time within video content, which ultimately enhances the efficacy of marketing strategies. Through this comprehensive approach, Brainsight equips businesses with the tools necessary for making informed decisions that can greatly enhance their visual communication effectiveness, fostering a deeper connection with their audience. Furthermore, the platform's user-friendly interface ensures that teams can seamlessly integrate these insights into their workflows, making it an invaluable resource for marketers and designers alike.
Integrations Supported
YouTube
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
€199 per month
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Loceye
Date Founded
2018
Company Website
www.loceye.io
Company Facts
Organization Name
Brainsight
Date Founded
2022
Company Location
Netherlands
Company Website
www.brainsight.app/