Lumen vs. Cognitive3D

Lumen combines state-of-the-art eye tracking technology with the largest attention panels available worldwide, along with cutting-edge advertising capabilities. This innovative approach turns the webcam on your phone or computer into a highly advanced eye tracking sensor, enabling Lumen to collect passive eye tracking data efficiently for media valuation and creative evaluations on a vast scale and with remarkable speed. Their predictive models utilize the latest machine learning techniques to evaluate how well advertisements capture attention based on their visibility characteristics. Recently, Lumen's pioneering eye tracking methods received considerable recognition, being celebrated as a standout at a conference organized by the prestigious Institute of Electrical and Electronics Engineers. As a firm focused on attention technology, Lumen excels at helping brands measure, acquire, and enhance the attention garnered by their marketing initiatives, thereby amplifying their effectiveness in a fiercely competitive advertising environment. By seamlessly combining these technologies, Lumen not only boosts the performance of advertisements but also equips brands with the insights needed to make informed, data-driven decisions that can lead to greater success. This holistic approach underscores the importance of attention in the digital age, making Lumen a vital partner for brands seeking to thrive.

This innovative immersive analytics platform is tailored for training managers, designers, and researchers, enabling them to evaluate the effectiveness of training programs and employee performance outcomes with precision. By focusing on compliance assessments, organizations can bolster safety protocols, significantly reducing the likelihood of injuries and errors. The platform collects valuable insights from diverse fields, including consumer packaged goods, architecture, engineering, construction, and retail. It optimizes product development workflows, delivering rapid and actionable insights. Users can test their hypotheses within a virtual reality environment, utilizing sophisticated data collection methods such as eye-tracking, fixations, and biometrics to ensure scientific accuracy. Additionally, organizations can gain immediate insights from their virtual and augmented reality projects. This state-of-the-art technology transforms consumer research, enabling brands to enhance their product strategies and achieve a more nuanced understanding of consumer behaviors through a platform that quantifies results. Our enterprise clients are setting spatial objectives to develop training simulations that produce more definitive outcomes, leading to reduced injuries, improved safety standards, and effective productivity assessments within their teams. By harnessing this powerful platform, businesses are not only able to fulfill their training goals but also stimulate innovation and growth across various sectors, paving the way for a future where training and technology converge seamlessly.