What is Lumen?
Lumen combines state-of-the-art eye tracking technology with the largest attention panels available worldwide, along with cutting-edge advertising capabilities. This innovative approach turns the webcam on your phone or computer into a highly advanced eye tracking sensor, enabling Lumen to collect passive eye tracking data efficiently for media valuation and creative evaluations on a vast scale and with remarkable speed. Their predictive models utilize the latest machine learning techniques to evaluate how well advertisements capture attention based on their visibility characteristics. Recently, Lumen's pioneering eye tracking methods received considerable recognition, being celebrated as a standout at a conference organized by the prestigious Institute of Electrical and Electronics Engineers. As a firm focused on attention technology, Lumen excels at helping brands measure, acquire, and enhance the attention garnered by their marketing initiatives, thereby amplifying their effectiveness in a fiercely competitive advertising environment. By seamlessly combining these technologies, Lumen not only boosts the performance of advertisements but also equips brands with the insights needed to make informed, data-driven decisions that can lead to greater success. This holistic approach underscores the importance of attention in the digital age, making Lumen a vital partner for brands seeking to thrive.
Integrations
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LumenRT
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Lumen by Talkwalker
Lumen by Talkwalker is a social listening, media monitoring, and consumer intelligence platform built to help brands understand conversations, protect reputation, and make faster business decisions. The platform represents the next chapter of Talkwalker as it moves closer to Hootsuite while keeping the same data, reports, workflows, and integrations. Lumen by Talkwalker monitors conversations across social, digital, media, and AI channels so teams can identify trends, customer insights, risks, and competitive shifts before they become harder to manage. Its social listening capabilities make social data more accessible across teams and help organizations understand brand sentiment, consumer behavior, and market conversations. Its media monitoring tools help PR and communications teams measure brand performance, monitor coverage, and build stronger PR and content strategies. Its social benchmarking tools allow brands to compare performance against competitors and industry standards. The platform supports business goals such as marketing strategy, product development, media relations, consumer engagement, loyalty, and sales growth. PR teams can use Lumen by Talkwalker to protect reputation and mitigate crises, while social marketing teams can identify trends, measure campaigns, and optimize strategy. Consumer insights teams can uncover unmet customer needs and build innovation programs around real market signals. Agencies can use the platform to showcase data, strengthen recommendations, and win or retain clients. By combining social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, competitor tracking, and consumer intelligence, Lumen by Talkwalker helps organizations see what others miss and act with confidence.
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Screenshots and Video
Company Facts
Company Name:
Lumen Research
Date Founded:
2013
Company Location:
United Kingdom
Company Website:
lumen-research.com/our-technology-v2/
Product Details
Deployment
SaaS
Training Options
Documentation Hub
Support
Standard Support
Web-Based Support
Product Details
Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English