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What is Lumen?

Lumen combines state-of-the-art eye tracking technology with the largest attention panels available worldwide, along with cutting-edge advertising capabilities. This innovative approach turns the webcam on your phone or computer into a highly advanced eye tracking sensor, enabling Lumen to collect passive eye tracking data efficiently for media valuation and creative evaluations on a vast scale and with remarkable speed. Their predictive models utilize the latest machine learning techniques to evaluate how well advertisements capture attention based on their visibility characteristics. Recently, Lumen's pioneering eye tracking methods received considerable recognition, being celebrated as a standout at a conference organized by the prestigious Institute of Electrical and Electronics Engineers. As a firm focused on attention technology, Lumen excels at helping brands measure, acquire, and enhance the attention garnered by their marketing initiatives, thereby amplifying their effectiveness in a fiercely competitive advertising environment. By seamlessly combining these technologies, Lumen not only boosts the performance of advertisements but also equips brands with the insights needed to make informed, data-driven decisions that can lead to greater success. This holistic approach underscores the importance of attention in the digital age, making Lumen a vital partner for brands seeking to thrive.

What is Element Human?

Revitalize obsolete advertising testing techniques by leveraging authentic engagement in real-life contexts. We swiftly capture both attention and emotional responses, seamlessly adapting to the fast-moving landscape of online interactions. Our services encompass in-depth scientific research, cutting-edge tools, and a strong platform designed to quickly set up, evaluate, and respond to human behaviors in a cost-effective manner. By exploring both the subconscious and conscious motivations that influence behavior, we significantly improve our capability to forecast outcomes, make educated choices, and cultivate impactful interactions. Our committed team, which includes specialists in science, technology, and design, is motivated by a desire to enable everyday devices to track and analyze how people navigate their daily lives. Through a consent-driven platform, we guarantee that these devices can securely acquire insights into the emotional, memory, and cognitive elements that shape human behavior during digital engagements. Over the past seven years, we have gathered an impressive 2.5 billion data points from 89 countries and partnered with 40 businesses, which has led us to create a distinctive solution that consistently observes and interprets the effects of our digital experiences on human behavior. This ongoing refinement not only enhances our understanding but also equips us to meet the changing needs and reactions of individuals in an increasingly digital environment, ensuring that we remain at the forefront of this dynamic field. Furthermore, our insights will allow brands to connect with their audiences on a more profound level, ultimately driving more meaningful engagement.

Media

Media

Integrations Supported

Business MLM Software
Momentum Telecom
Qualified.io

Integrations Supported

Business MLM Software
Momentum Telecom
Qualified.io

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$2,014.10 per user
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Lumen Research

Date Founded

2013

Company Location

United Kingdom

Company Website

lumen-research.com/our-technology-v2/

Company Facts

Organization Name

Element Human

Date Founded

2013

Company Location

United Kingdom

Company Website

www.elementhuman.com

Categories and Features

Categories and Features

Emotion Recognition

Facial Emotions
Facial Expression Analysis
Machine Learning
Photo Emotions
Speech Emotions
Video Emotions
Written Text Emotions

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