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What is Madtrix?

A data platform designed specifically for marketing analytics and insights awaits you. Are you prepared to enhance your marketing strategies? We’re excited that you discovered our solution. Madtrix seamlessly links to your various data sources, efficiently gathering, storing, and consolidating your information. In just a few minutes, you can establish your marketing data warehouse and start creating and sharing insightful dashboards. We offer comprehensive support to ensure your success with data management. Our mission extends beyond simply offering a tool; we are dedicated to equipping you with the expertise and assistance necessary to fully leverage your data’s potential for better decision-making. Now is the time to transform your marketing insights with us.

What is Appier AIRIS?

AIRIS is an advanced, AI-powered customer data platform designed to enable marketers to integrate and unify customer data in real-time across multiple channels such as web, mobile, cloud, CRM, and offline systems, offering a complete 360° view of each customer. It equips data teams with the tools to load and map first-party data, develop custom attributes, and consolidate identities from various sources, which allows for the immediate application of those attributes in marketing or personalization strategies. Featuring intuitive dashboards and templates, AIRIS effectively visualizes insights, aiding in rapid segmentation, customer journey assessment, and the identification of actionable metrics. Furthermore, its predictive models, which encompass conversion and price-sensitivity scoring, automatically generate over 500 predictive attributes for users without requiring extensive data science expertise from the organization. By greatly expediting the process from data collection to visualization and activation, AIRIS enables brands to move from insights to active marketing campaigns within minutes, significantly boosting real-time remarketing capabilities and overall marketing responsiveness. This forward-thinking methodology not only simplifies the marketing workflow but also allows companies to quickly adapt to evolving customer behaviors and preferences, ensuring they remain competitive in a dynamic market. Moreover, the platform's efficiency fosters a transformative approach to customer engagement, making it an invaluable asset for any forward-looking marketing team.

Media

Media

Integrations Supported

Microsoft Power BI

Integrations Supported

Android
JavaScript
Looker
Salesforce

API Availability

API Availability

Pricing Information

Custom
Pricing is based on the number of data sources, users and additional services.
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Windows
Mac

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Madtrix Oy

Date Founded

2018

Company Location

Finland

Company Website

madtrix.io

Company Facts

Organization Name

Appier

Date Founded

2012

Company Location

Taiwan

Company Website

www.appier.com/en/products/airis

Categories and Features

Marketing Analytics

Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Categories and Features

Marketing Analytics

Not specified

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