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What is MFour?

Select the perfect sample from an astonishing 10 million consumer pathways tracked daily, which enables you to monitor immediate actions like people visiting Nike stores in New York, ordering from DoorDash before 2:00 p.m., shopping at Walmart over the coming three months, owning iPhones with Verizon, and engaging with both Amazon and Target applications. Traditional market research panels frequently encounter issues with inauthenticity, which is entirely unacceptable; thus, we prioritize the integrity of each participant by utilizing a first-party panel, implementing behavioral validation, enforcing a one-account-per-device policy, and confirming consumer information at registration. Our dedication to swift research is evident, as we achieve an impressive 50% response rate and can provide results within a mere 24 hours. Participants in our panel receive cash compensation and are enthusiastic about joining, which guarantees high levels of engagement. We believe that quality should never be overlooked, and with the most extensive and reputable panel in the country, we proudly represent diverse groups including Millennials, Hispanics, and African Americans. You can trust that we are equipped to fulfill your research requirements seamlessly, providing you with confidence in our methodologies and the valuable insights we deliver. Additionally, we continuously strive to enhance our processes to better serve you and adapt to changing market demands.

What is Audiense?

Audiense specializes in identifying and comprehending any audience that is significant to you, regardless of how niche or distinctive it may be. With the ability to effortlessly generate reports using various filters like demographics, user profiles, affinities, and job roles, you can achieve highly tailored audiences and segments. This capability empowers you to enhance your marketing decisions, refine your targeting strategies, bolster relevance, and execute high-impact campaigns on a larger scale. The challenges we aim to address include the fact that traditional consumer research tends to be labor-intensive, inflexible, and costly. We enable the integration of social data into strategic planning, which is often overlooked. Furthermore, personalization and brand strategy have become overly tactical, potentially undermining performance marketing initiatives. What sets Audiense apart is our Audiense Insights platform, which creates audience segments based on the connections among individuals, essentially mapping out “Who knows who.” By understanding the relationships between consumers, we can deduce shared interests and affinities, illuminating how they are interconnected. Our distinctive approach to social consumer segmentation establishes a robust data foundation that not only aids in persona development but also enhances comprehension of crucial audiences and uncovers new audience possibilities, ultimately driving more effective marketing strategies.

Media

Media

Integrations Supported

Integrations Supported

Brandwatch
Buffer
Hootsuite
Lumen by Talkwalker
Meltwater
Pulsar Platform
X (Twitter)

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Starting at $79/month for Audiense Connect (Twitter Marketing)
Starting at $696/month for Audiense Insights (Audience Insights)
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

MFour Mobile Research

Date Founded

2011

Company Location

United States

Company Website

mfour.com

Company Facts

Organization Name

Audiense

Date Founded

2011

Company Location

United Kingdom

Company Website

audiense.com

Categories and Features

Brand Intelligence

Not specified

Consumer Data

Not specified

Survey

Not specified

User Research

Not specified

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Brand Intelligence

Not specified

Influencer Marketing

Influencer Discovery
Social Media Monitoring

Market Research

Benchmarking
Data Management
Sample Management

Marketing Analytics

Social Media Metrics

Performance Marketing

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Multi-Channel Data Collection

Social Media Marketing

Analytics
Keyword Filtering
Multi-Account Management

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Dashboard

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