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What is MGID?

We aim to initiate a transformative phase in digital media, fostering meaningful and positive interactions among consumers, content creators, and brands. Stay informed about industry developments by exploring our ad tech and programmatic blogs, and discover valuable strategies for native advertising. As one of the pioneering native performance advertising platforms globally, MGID caters to countless publishers and millions of news articles daily. This capability enables advertisers to effectively target consumer interests while ensuring a seamless online experience. Through a performance-oriented strategy, MGID guarantees that clients' websites attract relevant, engaged, and genuinely interested visitors, leading to increased traffic and revenue while upholding the quality and relevance that online users expect. Established in 2008, MGID has consistently delivered high-quality content distribution services to entertainment and lifestyle publishers around the globe, solidifying its position in the industry. Our commitment to innovation and excellence continues to drive us forward as we shape the future of digital advertising.

What is Adagio?

Adagio's demand optimization solutions empower publishers to access an extensive array of demand sources, leading to remarkable revenue increases while enhancing user experience, streamlining supply paths, and reducing carbon footprints. Trusted by over 25,000 publishers worldwide, Adagio offers state-of-the-art technology tailored to meet the needs of publishers, advertisers, and users. The platform effectively mitigates revenue losses during the auction process by resolving challenges such as bid throttling, vRate and CTR targeting, bid shading, buyer warm-up strategies, and timeouts, thus enabling publishers to boost their earnings with innovative technological approaches. Adagio simplifies the optimization of both existing and new demand sources using any Prebid wrapper, providing tools like the Adagio Prebid Server to enhance direct seat performance and the Adagio Ad Exchange for effortless integration with chosen SSP and DSP partners. Furthermore, the platform features comprehensive analytics and reporting capabilities, offering crucial insights into revenue KPIs across multiple dimensions to guide strategic decision-making. By prioritizing both financial success and environmental responsibility, Adagio distinguishes itself as a frontrunner in the demand optimization sector, setting a standard for excellence in the industry.

Media

Media

Integrations Supported

33Across Lexicon
ASTRAD DSP
CPV Lab Pro
EZmob
Eyeota
FreeWheel DemandSuite
Magnite
Nexxen
OpenX
Plat
PubMatic
Sovrn
SpyOver
SpyPush
TripleLift
Voluum

Integrations Supported

33Across Lexicon
ASTRAD DSP
CPV Lab Pro
EZmob
Eyeota
FreeWheel DemandSuite
Magnite
Nexxen
OpenX
Plat
PubMatic
Sovrn
SpyOver
SpyPush
TripleLift
Voluum

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

MGID

Date Founded

2008

Company Location

United States

Company Website

www.mgid.com

Company Facts

Organization Name

Adagio

Company Website

adagio.io

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