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What is MOCA?

MOCA gathers an extensive range of behavioral and location data from multiple sources in real-time, offering organizations and governments the opportunity to uncover crucial insights into consumer behavior through location intelligence and marketing automation. This functionality supports mobile campaigns that significantly boost audience engagement and retention. By integrating both digital and physical customer information, we create a unified omnichannel experience. Our groundbreaking strategy for customer interaction raises engagement levels dramatically, providing AI-driven marketing solutions that facilitate deep personalization. Moreover, MOCA’s AI Smart Cities solution for Tourism effectively promotes your country, region, or city, emphasizing a person-centric model. We establish sophisticated layers that construct a digital ecosystem, ensuring that individuals, cities, and organizations are equipped with relevant information that stimulates economic growth in the area. Our award-winning cloud-based platform, which relies on proprietary machine learning algorithms, offers profound insights into the customer journey, shaping behavior and crafting exceptional, tailored experiences for each individual. This comprehensive strategy not only elevates customer satisfaction but also fosters sustained growth for businesses and communities alike, creating a thriving environment for collaboration and innovation. Ultimately, by prioritizing the needs of both customers and local economies, MOCA contributes to a more interconnected and prosperous future.

What is ArcGIS Urban?

Urban areas are facing numerous challenges, including limited housing availability, the need for sustainability, and economic changes, which compel them to refine their planning methodologies. ArcGIS Urban serves as a collaborative tool for urban planners and design professionals, offering a web-based 3D platform that supports scenario planning and impact analysis. This innovative application revolutionizes city and regional planning by promoting collaboration with community stakeholders, steering diverse groups towards a sustainable future. Users have the ability to visualize, track, and evaluate development projects through a digital model of their cities. By incorporating building information modeling (BIM) and a variety of 3D data in the project review stages, ArcGIS Urban aligns the perspectives of planners and developers on urban development regulations, thus expediting the building application process. Additionally, the platform streamlines the creation, alteration, and oversight of land-use and zoning plans within an engaging 3D environment tailored for planners. This modern methodology not only boosts planning efficiency but also promotes more insightful decision-making by all stakeholders engaged in urban development. As cities continue to evolve, tools like ArcGIS Urban will be essential in navigating the complexities of modern urbanization.

Media

Media

Integrations Supported

ArcGIS

Integrations Supported

ArcGIS

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

MOCA

Date Founded

2015

Company Location

Spain

Company Website

www.mocaplatform.com

Company Facts

Organization Name

Esri

Date Founded

1969

Company Location

United States

Company Website

www.esri.com/en-us/arcgis/products/arcgis-urban/overview

Categories and Features

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

Categories and Features

GIS

3D Imagery
Census Data Integration
Color Coding
Geocoding
Image Exporting
Image Management
Internet Mapping
Interoperability
Labeling
Map Creation
Map Sharing
Near-Matching
Reverse Geocoding
Spatial Analysis

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