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What is Magenta Advertising Platform?

Grasping the interests of your audience significantly boosts the sophistication of your advertising efforts, as well as improves communication effectiveness. Our privacy-compliant data, derived from mobile advertising identifiers (MAID), provides a comprehensive overview of the apps users have installed and how often they engage with them. By integrating exclusive mobility insights from T-Mobile with numerous daily behavioral, environmental, and contextual indicators, we gain a nuanced understanding of the audience's journey, including their behaviors and purchasing habits. Strategically connect with your audience at the right moments to maximize engagement. Utilize our continuous, omnichannel solutions to capture interest across various devices and drive action throughout the customer journey. Our insightful and actionable metrics are crafted to optimize performance. Moreover, we have forged strong alliances with trusted sources to deliver reliable and significant metrics across diverse industries. This all-encompassing approach guarantees that your marketing strategies are effective, well-informed, and capable of adapting to ever-changing consumer preferences. Ultimately, understanding your audience not only enhances your outreach but also fosters deeper connections.

What is Dawin?

Dawin, the leading video advertising network in South Korea, offers the widest video reach in the nation while facilitating retargeting ads through ADID, interest-based targeting, and a cost-per-view model that charges only when a viewer clicks on an ad or watches it for more than 15 seconds. In addition, d2 functions as a retargeting tool that showcases banner advertisements by evaluating key audiences who have interacted with video ads for the necessary duration after seeing the initial Dawin advertisement. This strategy is remarkably effective for both brand awareness campaigns and those focused on increasing direct conversions. The performance-driven non-compensating app installer (nCPI) generates high-quality traffic by partnering with leading global advertising networks, thereby improving traffic selection efficiency to meet specific goals in conjunction with major tracking systems. Moreover, advertisers can utilize interest-targeting ads across all of Dawin's services, harnessing data from customers who have previously engaged with either video or banner ads, which amplifies their advertising effectiveness in a fiercely competitive market. By employing such advanced strategies, Dawin continues to refine its offerings and empower advertisers to achieve superior results.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

T-Mobile

Company Location

United States

Company Website

www.t-mobile.com/advertising-solutions/magenta-ad-platform

Company Facts

Organization Name

INCROSS

Date Founded

2007

Company Location

Korea

Company Website

www.incross.com/en/business/dawin/

Categories and Features

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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