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What is Magic Hour?

Magic Hour is a browser-based AI content creation platform for teams and developers. Generate and edit video, images, and audio with 100+ tools, including text-to-video, image-to-video, video-to-video, face swap, lip sync, talking photo, AI image generation and editing, virtual try-on, upscaling, voice generation, and subtitles. Start free without an account or software installation. Paid plans add watermark-free exports, commercial usage rights, higher limits, and API access. Teams can use Magic Hour for social content, ads, ecommerce visuals, localization, and client production. Developers can automate workflows through the REST API, official SDKs, webhooks, and hosted MCP server for Claude, Claude Code, and Codex. Credits roll over, and generation errors automatically refund credits. Founded in the United States in 2023, Magic Hour serves more than 3 million creators worldwide.

What is Decart Lucy?

Lucy is Decart’s real-time video editing and transformation platform for live, interactive video experiences. The product is designed to edit and transform live video at the speed of the stream, making content feel responsive while viewers are watching. Instead of treating video as a finished file, Lucy turns every frame into a live asset that can be changed, personalized, and monetized in the moment. Its editing range includes character swaps, object additions, background edits, style changes, visual effects, object removal, and attribute changes. Lucy can support virtual try-on experiences by placing products naturally on a viewer, body, room, or outdoor environment. This helps close the imagination gap for shoppers by showing products in context before purchase. The platform is also useful for space editing, ad variations, social engagement, social monetization, live shopping, advertising, live streaming, social platforms, and gaming. Brands can use Lucy to create immersive moments that increase attention and improve conversion opportunities. Creators and platforms can use it to make live content more interactive, personalized, and responsive to audience input. Enterprises can use Lucy to generate more creative variations from video content and open new revenue streams around live media. By combining real-time video editing, interactive viewer experiences, virtual try-on, and live creative transformation, Lucy helps make video content more dynamic and commercially powerful.

Media

Media

Integrations Supported

Claude
Claude Code
Codex CLI

Integrations Supported

Decart
ZOOOP

API Availability

Has API

API Availability

Pricing Information

$19/month
Creator subscription is $19/month on monthly billing, or $144 billed annually ($12/month equivalent). Pro is $39/month or $300/year; Business is $99/month or $792/year. A permanent free account plan and one-time credit packs starting at $10 are also available.
Free Version

Pricing Information

Free
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Magic Hour AI, Inc.

Date Founded

2023

Company Location

United States

Company Website

magichour.ai/

Company Facts

Organization Name

Decart

Date Founded

2023

Company Location

United States

Company Website

decart.ai/lucy

Categories and Features

AI Video Editors

Not specified

AI Video Generators

Not specified

Face Swap

Not specified

Categories and Features

AI Video Editors

Not specified

AI Video Models

Not specified

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