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What is Magic Robot Campaign Influence Analyzer?

Discover the Effects of Marketing Campaigns Using Salesforce. The Campaign Influence Analyzer and Contact Role Creator is an innovative application that facilitates the assessment of how your marketing initiatives assist sales teams in closing deals. This tool not only complements existing marketing automation platforms like Marketo, Eloqua, and HubSpot but also significantly boosts their analytical and reporting functionalities. Users can analyze and compare various campaigns or focus on a particular one, which includes projecting the outcomes of future campaigns. It allows team members to act as proficient analysts without the burden of training sales personnel on the consistent entry of lead sources, designation of primary campaigns, or assigning contact roles during opportunity creation, as Magic Robot streamlines these processes. Furthermore, the Influence Analyzer supports all three categories of currency management in Salesforce, accommodating historical exchange rate changes. By understanding which campaigns and communications effectively enhance the sales pipeline and which do not, you can replicate successful strategies and optimize your investments. This tool not only simplifies the analysis but also directs attention towards strategic marketing priorities, fostering a more data-driven approach to decision-making. In essence, it serves as a key asset in refining marketing strategies and improving overall sales performance.

What is Infor Omni-Channel Campaign Management?

Infor Omni-channel Campaign Management serves as a cohesive marketing database solution tailored for the strategic planning, execution, and evaluation of permission-based marketing campaigns across multiple channels. It enhances customer interaction and builds loyalty through a versatile, user-friendly platform that allows responses from any device while providing real-time insights. By crafting detailed queries and segmentation strategies based on demographic and transactional data, as well as campaign histories and model scores, you can target your audience with greater accuracy and present the most enticing offers. The solution employs advanced data mining methodologies, utilizing profiles, influences, trends, Bayes probabilities, and cluster analysis to create scoring metrics that inform decision-making. Additionally, the analytics are delivered through an intuitive interface featuring drill-down capabilities, facilitating comprehensive data exploration within an OLAP reporting framework, which enables users to effortlessly derive valuable insights. This thorough approach not only optimizes campaign management but also significantly boosts overall marketing performance, ensuring that every initiative is informed by thorough analysis. With continuous improvements and updates, the platform remains agile and responsive to evolving market demands.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

$6,500 per year
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Magic Robot

Date Founded

2014

Company Location

United States

Company Website

magicrobot.com

Company Facts

Organization Name

Infor

Date Founded

2002

Company Location

United States

Company Website

www.infor.com/products/customer-experience-suite/omni-channel-campaign-management

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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