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What is Magnifi?

Investing in advanced technology is now a seamless experience with the launch of seven new Magnifi Managed Portfolios. Notable Wall Street professionals and top financial analysts share their insights on the latest trends found on Magnifi, as well as significant movements in the market at large. By leveraging the world’s pioneering finance marketplace, enhanced by semantic search, users can efficiently find, compare, and make informed investment choices. With Magnifi, the path to smart investing is right at your fingertips. The introduction of these seven novel portfolios empowers users to directly explore a variety of investment opportunities. These portfolios are crafted around Morningstar indexes and utilize thematic strategies designed to provide exposure to specific sectors of innovation reshaping our future. Individual investors can now delve into these thematic strategies and enjoy the benefits of portfolio rebalancing in fields such as big data, robotics, fintech, health tech, and more—all without the necessity for an ETF or mutual fund. Each managed portfolio is meticulously aligned with a Morningstar Index, ensuring a high degree of thematic coherence and integrity for investors. This groundbreaking method opens up new possibilities for individuals wishing to synchronize their investments with the advancements of technology and innovation, creating a more dynamic investment landscape. Additionally, by participating in these portfolios, investors can gain insights into how rapidly evolving sectors can influence their financial future.

What is Betterment?

Betterment is one of the most recognized digital wealth management platforms, built to help individuals achieve financial growth with less effort and more confidence. It delivers automated investing through expert-designed, globally diversified portfolios while layering in advanced tax-saving tools like tax-loss harvesting, tax coordination across accounts, and automatic dividend reinvestment. Users also benefit from a high-yield cash account offering competitive APYs, seamless transfers, and FDIC insurance of up to $2 million—eight times more than most banks. Retirement planning is a core strength of Betterment, with options including Traditional IRAs for upfront tax deductions, Roth IRAs for long-term tax-free growth, and SEP IRAs ideal for entrepreneurs and small-business owners. The platform also provides simple, guided rollovers from old 401(k)s and higher-cost IRA accounts into Betterment-managed IRAs, helping investors consolidate assets, reduce unnecessary fees, and unlock more efficient portfolio growth. With its personalized calculators, goal trackers, and smart portfolio recommendations, Betterment adjusts strategies as life circumstances evolve, ensuring users stay on target for retirement milestones. Investors seeking hands-on support can upgrade to Premium, where Certified Financial Planners (CFPs) provide tailored advice on complex financial questions. By blending automation with human expertise, Betterment offers both convenience and personalized care for a broad range of savers. The platform’s easy-to-use interface, transparent pricing, and strong track record make it a trusted partner for over a million customers. Ultimately, Betterment combines technology, guidance, and innovation to create a modern way to invest, save, and prepare for retirement.

Media

Media

Integrations Supported

ADP Workforce Now
Ascentis
Bennie
Dayforce
Era
Morningstar
Numeric
Paychex Flex
Paylocity
RightCapital
Rippling
Utluna
Workday Financial Management
Workday HCM

Integrations Supported

ADP Workforce Now
Ascentis
Bennie
Dayforce
Era
Morningstar
Numeric
Paychex Flex
Paylocity
RightCapital
Rippling
Utluna
Workday Financial Management
Workday HCM

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Magnifi

Company Location

United States

Company Website

magnifi.com

Company Facts

Organization Name

Betterment

Date Founded

2010

Company Location

United States

Company Website

www.betterment.com

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