Magnite vs. Agility

Magnite is recognized as the leading independent platform for sell-side advertising in the world. We are dedicated to supporting your success across diverse channels and formats, customized to fit your unique requirements. Our strategy is distinctly collaborative; instead of competing with you, we partner with you, granting you full access to our advanced technology and knowledgeable teams who help you stay ahead in the market. With our extensive experience, we provide invaluable insights, while our independence guarantees that you receive impartial guidance without any hidden fees or obstacles, allowing your investments to yield greater returns. By collaborating with us, you benefit from our expansive global presence, strong brand protection, and sophisticated tools designed to connect you with your target audiences, regardless of their location. Magnite (NASDAQ: MGNI) combines the programmatic strengths of Rubicon Project with the streaming capabilities of Telaria, allowing publishers to effectively monetize their content across various platforms, such as desktop, mobile, audio, and connected TV. This all-encompassing approach ensures that content creators can fully realize their revenue potential while crafting engaging experiences for their audiences, ultimately fostering a thriving ecosystem for both advertisers and publishers alike.

We combine a wide array of signals from real-time location data, online and offline behaviors, and demographic information, drawing from both first-party and third-party sources. Your advertising approach should always begin with a meticulously crafted audience tailored specifically to your needs. Agility offers a holistic solution that allows you to engage with your target audience right at their current location, employing the most relevant creative assets and timing. This is accomplished through numerous streaming services, including podcasts and music apps. Furthermore, our services include digital billboards, taxi tops, bus shelter advertising, and connected screens placed in busy locations like gas stations. We design our media to resonate seamlessly with the organic content audiences come across in their feeds. Our commitment extends to producing video, audio, and display advertisements at no cost to you, within reasonable limits, but we are typically very flexible. Agility provides access to a wide range of real-time inventory, ensuring your message is seen by audiences wherever they roam on the open internet, thus offering unmatched reach and engagement possibilities. By leveraging these diverse channels, we strive to enhance the success of your advertising initiatives, ensuring that your campaigns not only reach but also resonate with your intended audience. Ultimately, our goal is to create impactful connections that drive results for your brand.