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Criteo Commerce Grid

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What is Magnite?

Magnite is recognized as the leading independent platform for sell-side advertising in the world. We are dedicated to supporting your success across diverse channels and formats, customized to fit your unique requirements. Our strategy is distinctly collaborative; instead of competing with you, we partner with you, granting you full access to our advanced technology and knowledgeable teams who help you stay ahead in the market. With our extensive experience, we provide invaluable insights, while our independence guarantees that you receive impartial guidance without any hidden fees or obstacles, allowing your investments to yield greater returns. By collaborating with us, you benefit from our expansive global presence, strong brand protection, and sophisticated tools designed to connect you with your target audiences, regardless of their location. Magnite (NASDAQ: MGNI) combines the programmatic strengths of Rubicon Project with the streaming capabilities of Telaria, allowing publishers to effectively monetize their content across various platforms, such as desktop, mobile, audio, and connected TV. This all-encompassing approach ensures that content creators can fully realize their revenue potential while crafting engaging experiences for their audiences, ultimately fostering a thriving ecosystem for both advertisers and publishers alike.

What is Criteo Commerce Grid?

Criteo Commerce Grid distinguishes itself as the first SSP meticulously crafted to connect supply from commerce-oriented publishers with discerning demand. By merging access to top-tier inventory with extensive real-time commerce analytics, Commerce Grid enables buyers to execute tailored, performance-oriented agreements across a range of formats, such as display, video, CTV, and native advertising. Advertisers gain from optimized deals driven by results, transparent supply chains, and seamless activation within their preferred DSPs. For publishers, Commerce Grid boosts revenue by integrating inventory with data that signifies commerce intent, all while maintaining trust and control over their assets. This unique combination of high-quality supply, accurate audience targeting, and automation equips marketers to attain quantifiable results throughout the entire sales funnel, ensuring that publishers receive fair remuneration for their efforts. Furthermore, the platform's innovative features create a more streamlined advertising landscape, ultimately enhancing collaboration and profitability for both advertisers and publishers. In conclusion, Criteo Commerce Grid is reshaping the advertising ecosystem by facilitating mutually beneficial relationships between all parties involved.