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What is Manhattan Active Retail?

The retail industry is undergoing a significant transformation, shifting from traditional B2B models to B2C and even B2B2C frameworks, as companies work diligently to navigate a marketplace where digital interactions play a pivotal role in nearly every transaction; in such a dynamic environment, the ability to quickly adapt can determine whether a business thrives or falters. As the merging of online and offline shopping experiences becomes commonplace, retailers need to be prepared to sell, engage, and fulfill orders across multiple platforms seamlessly. Manhattan Active® Omni distinguishes itself by delivering an integrated solution for sales, engagement, and fulfillment through a singular cloud-native application, providing the essential flexibility and scalability required to address the complexities of omnichannel customer interactions. This cloud-developed platform features a robust suite of order management, inventory control, fulfillment processes, customer engagement tools, and point-of-sale functionalities, ensuring that it remains current and highly responsive. By leveraging this cutting-edge technology, retailers can not only optimize their operations but also significantly enhance customer service levels and boost profitability in an ever more competitive landscape. In essence, embracing such innovative solutions is crucial for retailers aiming to stay ahead in a world where consumer expectations are continuously evolving.

What is Lexer?

Lexer serves as a Customer Data & Experience Platform that empowers brands such as Quiksilver, Igloo, Nine West, Rip Curl, and Supergoop! to enhance customer engagement and generate additional sales. Distinguished as the sole CDP tailored for the retail sector, Lexer synthesizes customer data from various systems into a cohesive overview and enhances it with predictive analytics, third-party data, and tailored surveys. Functioning as a comprehensive central hub for marketing, e-commerce, retail, and customer service, Lexer allows diverse teams to independently access customer insights, segment audiences effectively, orchestrate personalized marketing campaigns, enhance service quality, and evaluate performance against vital metrics and business KPIs. With a rare level of dedication and support in the SaaS field, our Success team equips clients with the technical skills, process efficiency, and transformative mindset required to unlock the full potential of Lexer. Lexer has demonstrated impressive results, including a 15x increase in campaign revenue compared to benchmarks for Rip Curl, an astonishing 600% ROI for total campaign performance reported by Wondercide, a 50% reduction in acquisition costs for Black Diamond, a fivefold increase in revenue from paid channels for Brand Collective, and a remarkable up to 270% improvement in email engagement for Harris Scarfe. These success stories exemplify the measurable impact Lexer can have on retail brands, reinforcing its position as an essential tool for driving growth and enhancing customer relationships.

Media

Media

Integrations Supported

Braze
Campaign Monitor
Cleo Integration Cloud
Criteo
Domo
Emarsys
FreightExchange
Instagram
Klaviyo
Lightspeed Retail
Listrak
Mailchimp
Manhattan Active Point of Sale
MyGuestlist
ReSci
Shopify
VidCorp
Vision6
me&u

Integrations Supported

Braze
Campaign Monitor
Cleo Integration Cloud
Criteo
Domo
Emarsys
FreightExchange
Instagram
Klaviyo
Lightspeed Retail
Listrak
Mailchimp
Manhattan Active Point of Sale
MyGuestlist
ReSci
Shopify
VidCorp
Vision6
me&u

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Manhattan Associates

Date Founded

1990

Company Location

United States

Company Website

www.manh.com/active/omni

Company Facts

Organization Name

Lexer

Date Founded

2008

Company Location

Australia

Company Website

lexer.io

Categories and Features

Retail Management

CRM
Commission Management
Email Marketing
Employee Management
Loyalty Program
Mail Order
Merchandise Management
Multi-Location
Order Management
Purchase Order Management
Reporting/Analytics
Returns Management
eCommerce

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

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