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What is Mapp Marketing Cloud?

Mapp offers marketers the ability to build tailored customer experiences through its innovative SaaS platform, Mapp Marketing Cloud. Combining AI-powered digital analytics and marketing automation, the platform collects and unifies valuable customer data to deliver detailed insights. With these insights, businesses can trigger personalized campaigns across multiple channels, such as email, SMS, apps, and websites, ensuring a cohesive and engaging customer journey. Mapp's platform not only streamlines data collection but also optimizes campaign delivery, making it easier for marketers to design campaigns that resonate with each individual customer. Its user-friendly interface and powerful automation tools help marketers achieve a higher level of precision in their outreach. Additionally, Mapp's platform is scalable, providing businesses with the flexibility to grow their marketing efforts while maintaining personalized experiences. By using Mapp, companies can boost customer engagement, enhance brand loyalty, and improve overall marketing performance across various digital touchpoints.

What is Inte Q Genesis?

Revolutionize the way you understand customer insights with Inte Q's Genesis Customer Engagement Platform, which leverages existing data to promote informed decision-making via unified profiles and sophisticated segmentation tools. By amalgamating various sources of data, you can cultivate a deeper comprehension of your customers, thereby boosting your return on investment with an integrated view of each individual. With real-time health dashboards that continuously monitor data quality, the platform not only pinpoints areas that need enhancement but also uncovers new opportunities to elevate response rates and fine-tune personalized communication strategies. The inclusion of pre-built connectors makes it easy and cost-effective to integrate data from numerous origins seamlessly. Furthermore, you can develop all-encompassing customer profiles from varied data streams and activate targeted customer segments without relying heavily on IT resources. The user-friendly Segment Builder allows for the rapid creation of custom segments through straightforward point-and-click actions, removing the necessity for coding knowledge and simplifying data management significantly. This pioneering strategy empowers businesses to adapt quickly to shifting customer demands and preferences, ensuring they remain competitive in a dynamic market. Ultimately, this platform equips you with the tools needed to stay ahead of the curve and build lasting relationships with your customers.

Media

Media

Integrations Supported

Everest
Shopify
Aptos Retail Cloud
Chase Merchant Services
Data Virtuality
Eloqua
Experian Aperture Data Studio
Google Cloud Platform
Google Tag Manager
HubSpot CRM
HubSpot Customer Platform
Lytics
Magento
Marigold Engage+
MySQL
Nosto
VWO Engage
WordPress
YouTube

Integrations Supported

Everest
Shopify
Aptos Retail Cloud
Chase Merchant Services
Data Virtuality
Eloqua
Experian Aperture Data Studio
Google Cloud Platform
Google Tag Manager
HubSpot CRM
HubSpot Customer Platform
Lytics
Magento
Marigold Engage+
MySQL
Nosto
VWO Engage
WordPress
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

$3050/month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Mapp

Date Founded

2016

Company Location

United Kingdom

Company Website

mapp.com

Company Facts

Organization Name

Inte Q

Date Founded

1998

Company Location

United States

Company Website

inteqinsights.com/genesis-platform/

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Categories and Features

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

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