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What is MarketSmart?

Establishing connections with enthusiastic, affluent, and charitable donor prospects is essential. You may have conducted thorough research on potential donors, screened for wealth, and reviewed their giving patterns. While you might possess some useful data, what is truly crucial are the interactions—genuine dialogues and relationships with well-qualified donors. Our Engagement Fundraising platform, combining software and service, empowers fundraisers to secure meetings with the most dedicated and affluent supporters at optimal moments when they seek deeper meaning through their contributions. The Engagement Fundraising process is designed to be enjoyable for both you and your supporters, as it emphasizes a donor-centric approach that utilizes technology to facilitate relationship-building in a cost-effective manner, fostering connections with less pressure and more joy. Ultimately, this innovative strategy not only enhances fundraising outcomes but also enriches the overall experience for everyone involved.

What is Avid AI?

This innovative donor intelligence platform integrates nonprofit data from multiple sources, converting it into actionable strategies to enhance contributions. Say goodbye to the frustration of toggling between different analytics tools; instead, centralize all your data into one dependable resource. With a unified dashboard, you can monitor real-time information from email, CRM, websites, and social media simultaneously. A single click grants you access to analyst-level insights, enabling you to visualize the complete donor journey across various platforms. Rather than making guesses about resource distribution, acquire a comprehensive understanding of donor behavior. Examine key metrics across different channels, life cycles, and tiers of giving to make well-informed decisions. Segment your audience based on their real-time behavior on various platforms to tailor your approach effectively. Uncover clear pathways for growth and actively engage with the donors reflected in your data. Arm yourself with the right inquiries and effective strategies to apply in your fundraising efforts. Identify your most impactful broad-based donors while receiving actionable recommendations based on over 7,000 nonprofit marketing experiments. Accurately assess which initiatives drive donations and which are unsuccessful, ensuring your efforts are as effective as possible. By leveraging these insights, nonprofits can not only enhance their fundraising initiatives but also forge stronger connections with their supporters while continuously refining their strategies.

Media

Media

Integrations Supported

Facebook
Google Ads
HubSpot CRM
HubSpot Customer Platform
Mailchimp
NationBuilder
Salesforce
Virtuous
iDonate

Integrations Supported

Facebook
Google Ads
HubSpot CRM
HubSpot Customer Platform
Mailchimp
NationBuilder
Salesforce
Virtuous
iDonate

API Availability

Has API

API Availability

Has API

Pricing Information

$240.00/year
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

MarketSmart

Date Founded

2008

Company Location

United States

Company Website

imarketsmart.com

Company Facts

Organization Name

Avid AI

Date Founded

2024

Company Location

United States

Company Website

www.avidai.com

Categories and Features

Fundraising

Alumni Management
Auction Management
CRM
Campaign Management
Contribution Tracking
Donor Management
Event Management
Gift Matching Management
Grant Management
Membership Management
Mobile Giving
Payment Processing
Pledge Management
Prospect Management
Raffles / Lotteries
Recurring Giving
Volunteer Management

Nonprofit

Accounting
Committee Management
Donor Management
Dues Management
Event Management
Fundraising Management
Member Database
Membership Management
Social Media Management
Volunteer Management

Categories and Features

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