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What is Marketing Optimizer?

Marketing Optimizer is an all-in-one marketing automation platform crafted to improve the productivity of sales teams in acquiring leads and closing deals. It provides an extensive range of functionalities geared towards enhancing sales performance, including A/B testing, call tracking, lead management, campaign oversight, and email marketing tools. Furthermore, the platform integrates effortlessly with leading software for website testing, web analytics, and landing page optimization, allowing users to fully capitalize on their marketing strategies. This holistic strategy not only streamlines marketing efforts but also empowers organizations to refine their sales methodologies, making it an essential resource for businesses aiming for growth. Ultimately, Marketing Optimizer stands out as a vital asset in the competitive landscape of sales and marketing.

What is Fision?

FISION emerges as a leading provider of an agile marketing software platform focused on Digital Asset and Sales Enablement, aimed at improving collaboration among global organizations for effective brand and marketing material management. Utilizing its proprietary technology, FISION delivers outstanding features to enterprise customers in more than 20 countries, serving some of the largest firms across various industries including healthcare, hospitality, financial services, software, and technology. The company is poised to reduce its dependency on external contractors for the implementation, upkeep, and enhancement of cutting-edge technologies within its FISION Platform. This shift will empower FISION to develop the necessary in-house capabilities to enhance integrations that leverage the strengths of both ScoreCEO and FISION, resulting in significantly lower development expenses. Furthermore, Score stands to gain from this partnership by accelerating the design and rollout of its innovative fintech credit application, which aims to offer consumers new insights into credit alternatives. This strategic transformation not only optimizes operational efficiency but also lays the groundwork for sustained growth and innovation for both organizations, paving the way for a more dynamic future.

Media

Media

Integrations Supported

Unbounce
VWO Testing
WordPress

Integrations Supported

Unbounce
VWO Testing
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

$33.00/month/user
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Marketing Optimizer

Date Founded

2001

Company Location

United States

Company Website

www.marketingoptimizer.com

Company Facts

Organization Name

Fision

Date Founded

2008

Company Location

United States

Company Website

www.fisiononline.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Inside Sales

Auto-Dialing
Call List Management
Call Recording
Campaign Management
Dashboard
Data Management
Lead Capture
Lead Distribution
Lead Scoring
Performance Management

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Sales Force Automation

Call Management
Campaign Management
Channel Management
Commission Management
Contact Management
Contract Management
Customer Database
Email Marketing
Field Sales Management
Lead Management
Opportunity Management
Performance Metrics
Proposal Generation
Referral Tracking
Sales Forecasting
Territory Management

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Channel Management

Campaign Management
Channel Analytics
Incentive Management
Inventory Control
Lead Management
Opportunity Management
Order Management
Partner Management
Product Management
Reseller Management

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Franchise Management

Appointment Scheduling
Automatic Re-ordering
CRM
Commission Management
Construction Tracker
Contract Management & Signature
Franchise Intranet
Job Scheduling
LMS / Training
Marketing
Onboarding
Online Store
Reputation Management
Website Manager

Jewelry Store Management

Appraisal Management
Commission Management
Consignments
Customer Purchase History
Jewelry Design
Marketing Management
Multi-Store Management
Pricing Management
Repair Tracking
Supplier Management
Wholesaler Management

Legal Document Management

Access Controls
Archiving & Retention
Collaboration
Contract Management
Document Assembly
Document Indexing
Document Tagging
Full Text Search
Version Control

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Sales Force Automation

Call Management
Campaign Management
Channel Management
Commission Management
Contact Management
Contract Management
Customer Database
Email Marketing
Field Sales Management
Lead Management
Opportunity Management
Performance Metrics
Proposal Generation
Referral Tracking
Sales Forecasting
Territory Management

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