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What is MarketingConnect?

In today's rapidly evolving and interconnected world, consumers effortlessly move through different channels, devices, and locations at an astonishing pace. Tracking customer interactions and their associated data to deliver personalized experiences can feel overwhelming. Nevertheless, this challenge can be effectively addressed. Experian Marketing Services' MarketingConnect adeptly resolves customer identities, creating a detailed customer profile that consolidates various touchpoints, connects channels and devices, and merges offline and digital behaviors. This results in a continuous, privacy-compliant identity that encapsulates every aspect of a consumer's everyday life. By aggregating a wide range of both declared and undisclosed data from diverse offline and online engagements, businesses can gain a holistic view of their most valuable customers and potential clients. Our people-based graph, developed over more than fifty years of reference data, enables marketers to precisely and consistently associate real individuals and households with pertinent data points, thereby facilitating effective engagement strategies. This groundbreaking method not only boosts marketing accuracy but also cultivates stronger relationships with customers, ultimately driving business growth. As businesses adapt to this landscape, the importance of understanding consumer behavior becomes increasingly paramount for sustained success.

What is Experian Partner Solutions?

Experian’s Partner Solutions offer businesses the opportunity to provide tailored, AI-powered financial services that promote consumer engagement and trust. With their suite of tools, businesses can help customers monitor and protect their credit and identity, while also providing them with essential financial planning and budgeting tools. By using Experian’s powerful APIs, businesses can easily integrate these services into their existing platforms or create custom portals to deliver a branded experience. In addition to credit monitoring, Experian’s solutions include digital privacy protection and data breach resolution, ensuring that consumers' personal information remains safe and secure. By offering these services, businesses not only attract new customers but also foster long-term loyalty and satisfaction through proactive financial support.

Media

Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Experian Marketing Services

Company Location

United States

Company Website

www.experian.com/marketing-services/identity-resolution

Company Facts

Organization Name

Experian

Date Founded

1996

Company Location

United States

Company Website

www.experian.com/partner-solutions/

Categories and Features

Categories and Features

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Data Privacy Management

Access Control
CCPA Compliance
Consent Management
Data Mapping
GDPR Compliance
Incident Management
PIA / DPIA
Policy Management
Risk Management
Sensitive Data Identification

Financial Services

Analytics
Branch Optimization
Channel Management
Compliance Management
Customer Engagement
Performance Management
Risk Management

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