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What is MarketingConnect?

In today's rapidly evolving and interconnected world, consumers effortlessly move through different channels, devices, and locations at an astonishing pace. Tracking customer interactions and their associated data to deliver personalized experiences can feel overwhelming. Nevertheless, this challenge can be effectively addressed. Experian Marketing Services' MarketingConnect adeptly resolves customer identities, creating a detailed customer profile that consolidates various touchpoints, connects channels and devices, and merges offline and digital behaviors. This results in a continuous, privacy-compliant identity that encapsulates every aspect of a consumer's everyday life. By aggregating a wide range of both declared and undisclosed data from diverse offline and online engagements, businesses can gain a holistic view of their most valuable customers and potential clients. Our people-based graph, developed over more than fifty years of reference data, enables marketers to precisely and consistently associate real individuals and households with pertinent data points, thereby facilitating effective engagement strategies. This groundbreaking method not only boosts marketing accuracy but also cultivates stronger relationships with customers, ultimately driving business growth. As businesses adapt to this landscape, the importance of understanding consumer behavior becomes increasingly paramount for sustained success.

What is Infinite Audience?

Infinite Audience focuses on identity resolution, the enhancement of customer data, and the exploration of new audience segments. The company connects scattered first-party data—such as names, addresses, email addresses, and phone numbers—into unified and cleaned consumer identities. By enriching these linked records with a variety of demographic, household, behavioral, and other relevant attributes, businesses can obtain a more nuanced understanding of their customer base and pinpoint potential new audience segments. Users have the option to either use the web-based platform or engage with an AI assistant via MCP to delve into graph data, match and improve records, build and assess audience segments, and prepare these segments for activation. Furthermore, developers can take advantage of integration options that include a REST API, SDKs for both JavaScript/TypeScript and Python, along with A2A capabilities for smooth connectivity and functionality. This all-encompassing strategy fosters improved marketing tactics and enhances audience interaction, ultimately leading to greater business success.

Media

Media

Integrations Supported

Integrations Supported

Agent2Agent (A2A)
Google Cloud BigQuery
HubSpot CRM
Klaviyo
Model Context Protocol (MCP)
Shopify
Zapier

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Usage-based charges are tied to matched identities and the selected enrichment and data volume. Unmatched input records are not billed; annual identity licenses include 12 monthly refreshes.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Experian Marketing Services

Company Location

United States

Company Website

www.experian.com/marketing-services/identity-resolution

Company Facts

Organization Name

NO FAIT LLC dba Infinite Audience

Date Founded

2026

Company Location

United States

Company Website

infiniteaudience.ai

Categories and Features

Identity Resolution

Not specified

Categories and Features

Data Enrichment

Not specified

Identity Resolution

Not specified

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Popular Alternatives

No Alternatives