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What is Marketscience Studio?

Our state-of-the-art Marketing Analytics and optimization software provides a unified platform designed for advanced analysis of marketing investments. Users, regardless of their level of analytical skill, can navigate the data visualization section to examine and interpret a variety of visual data and statistics, which are crucial for validating information and forming initial insights and hypotheses about the factors driving demand. The core Modeling module boasts a comprehensive user interface (UI) that facilitates the setup of different dynamic linear panel models applicable across all levels of the client's business operations. Additionally, custom model configurations can be effortlessly linked to the model database, allowing for the necessary transformations of variables, which are then communicated to the proprietary model estimation algorithm within the OxMetrics analytics suite. This seamless integration empowers users to conduct thorough analyses of their marketing tactics and encourages informed, data-driven decision-making. Furthermore, by leveraging these advanced capabilities, businesses can enhance their understanding of market dynamics and optimize their strategies for better performance.

What is ChannelMix?

ChannelMix offers a comprehensive perspective on marketing effectiveness by integrating analysis from all your media, marketing, and sales information. Whether your campaign is minimal or highly intricate, no effort is overlooked. Access to data for your entire sales and marketing teams is made easy through various methods such as API, file transfers, or email. Each package includes a specialized data warehouse capable of accommodating up to 100GB of information. To gain a full understanding of marketing outcomes, ensure that similar fields are aligned across different data sources and channels. ChannelMix employs multi-channel attribution models to enhance media planning and forecasting. For immediate access to analytical data, simply connect to your ChannelMix data warehouse. Additionally, your analytics solution is supported by a dedicated team focused on fostering your company's growth and success. They will also provide tracking strategies and conduct audits, offering tailored recommendations to ensure your tracking aligns seamlessly with your reporting objectives. This commitment to alignment enhances the overall effectiveness of your marketing strategies.

Media

Media

Integrations Supported

Integrations Supported

Amazon S3
Box
Brandwatch
BrightEdge
Campaign Monitor
Flashtalking
Google Analytics
Google Drive
Google Sheets
HubSpot CRM
Libsyn
LinkedIn
Looker
Mailchimp
Marchex
MySQL
Optimizely One
Tempo Portfolio Manager
X (Twitter)

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$25,000 per year

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows
Mac
Chromebook
Linux

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Marketscience

Date Founded

2017

Company Location

United States

Company Website

market.science/mmm-software/

Company Facts

Organization Name

ChannelMix

Date Founded

2007

Company Location

United States

Company Website

channelmix.com

Categories and Features

Marketing Analytics

Not specified

Categories and Features

Marketing Analytics

Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Web Analytics

Conversion Tracking
Form Analytics
Goal Tracking
Time on Site Tracking
User Interaction Tracking

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