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What is Markopolo?

Leverage the groundbreaking power of AI to seamlessly integrate, enhance, and activate your marketing insights, ensuring that you consistently meet your objectives with remarkable accuracy. Utilize focused strategies to engage your target audience effectively, guaranteeing that every dollar spent is optimized for maximum impact. By incorporating AI, you can amplify the effectiveness of your advertisements, lowering costs while simultaneously boosting your return on investment. This approach is not only smart but also clear-cut and highly effective. Unlock the immense potential of your data by diligently analyzing the performance of each advertisement with advanced attribution techniques, ensuring that you never miss connecting with your target demographic again. Streamline your journey to success with automated solutions that refine and tailor your marketing strategies. Break free from stagnant growth by exploring the limitless opportunities that AI provides. Create precise user segments for tailored audiences across platforms such as Facebook, Google, and TikTok, and keep track of user interactions with lifetime IDs for ongoing recognition. Integrate effortlessly with a variety of platforms to build your MarTech ecosystem, enabling you to manage your operations with ease while establishing a foundation for future expansion. Seize this chance to fundamentally change the way you connect with your customers and revolutionize your marketing endeavors. Furthermore, by adopting these innovative practices, you position your brand as a forward-thinking leader in the competitive marketplace.

What is Experian Mosaic?

Consumers possess distinct preferences, and they anticipate that brands will acknowledge and cater to these needs. To forge meaningful connections with consumers and surpass the competition, marketers must prioritize reaching the right audience with compelling messages designed to engage rather than just inform. Implementing a data-driven strategy that goes beyond basic demographic information to include behavioral, lifestyle, and attitudinal insights enables successful marketers to cultivate stronger relationships with their target demographic. The user-friendly Mosaic® USA consumer segmentation tool from Experian, which evaluates 126 million households and incorporates 650 lifestyle and interest factors, allows marketers to effectively pinpoint and connect with their desired audience on a personal scale. By segmenting the U.S. market into 19 overarching categories and 71 specialized types, Mosaic provides essential insights that assist in forecasting the behaviors, attitudes, and preferences of the most valuable customers. This strategic approach empowers marketers to customize their communication through preferred channels, ensuring that their messaging resonates deeply and fosters enduring relationships with consumers. Ultimately, leveraging such extensive data not only enhances brand loyalty and customer satisfaction but also paves the way for sustained business growth in an ever-competitive market. By continuously analyzing and adapting to consumer needs, brands can maintain relevance and thrive in the long run.

Media

Media

Integrations Supported

Consumer View
Facebook
Facebook Ads
Google Ads
Google Cloud Platform
HubSpot CRM
HubSpot Customer Platform
LinkedIn
Meta AI
Nucleus
Shopify
TikTok
WooCommerce

Integrations Supported

Consumer View
Facebook
Facebook Ads
Google Ads
Google Cloud Platform
HubSpot CRM
HubSpot Customer Platform
LinkedIn
Meta AI
Nucleus
Shopify
TikTok
WooCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

$79 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Markopolo

Date Founded

2021

Company Location

United States

Company Website

www.markopolo.ai/

Company Facts

Organization Name

Experian

Date Founded

1980

Company Location

United States

Company Website

www.experian.com/marketing-services/mosaic

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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