What is Zeta CDP+?
Zeta CDP+ provides marketers with enhanced opportunities for growth, surpassing traditional customer data platforms. By consolidating all consumer information—whether familiar or unfamiliar—into a unified, real-time, and thorough perspective, it persistently converts consumer behavior data into practical marketing insights. The "plus" in CDP+ reflects our dedication to partnering with forward-thinking marketers to boost revenue, elevate customer experiences, and support digital transformation efforts. This platform enriches data through more than 2,500 signals of intent and interest, alongside identity resolution, syndication, and activation features obtained from Zeta’s Data Cloud, which offers a more actionable and immediate understanding of individual prospects and customers. Marketers can then craft personalized messaging that resonates deeply with their target audience. Moreover, Zeta CDP+ is distinguished as the only customer data management solution that provides up-to-the-minute interests and real-time intent signals, which facilitates swift activation that enhances engagement and drives better results. In a landscape where competition is fierce and evolving rapidly, leveraging such dynamic insights has become crucial for marketers aiming to succeed. Furthermore, this innovative approach allows for continuous adaptation to changing consumer preferences, ensuring that businesses remain relevant and effective in their outreach strategies.
Integrations
Similar Software to Zeta CDP+
SalesTarget.ai — The Complete Sales OS for Modern Outbound Teams
Prospect smarter. Reach further. Close faster. SalesTarget.ai brings together data intelligence, multichannel outreach, and pipeline management into one unified platform — purpose-built for B2B companies, agencies, and revenue teams tired of juggling disconnected tools.
The Intelligence Engine sits at the heart of the platform, giving teams instant access to 840M+ contacts, 150M+ business profiles, 4,000+ data attributes, and insights from 50+ top-tier data providers. Pinpoint the right buyers with firmographic, technographic, and behavioural filters — then act on live intent signals before your rivals even know a deal is in motion.
Everything you need, under one roof:
Email Outreach — run high-converting campaigns with smart scheduling, inbox warm-up, spintax, and a centralized inbox optimized for deliverability
Power Dialer — auto-work through call queues straight from your CRM, eliminating manual dialing and keeping every conversation tracked
LinkedIn Automation — engage prospects via connection requests, InMail, and profile touches as part of a coordinated multichannel sequence
Email Validation — verify contacts before sending to protect your domain reputation and slash bounce rates
Built-in CRM — manage deals, log calls, assign tasks, and align your team without leaving the platform
AI Co-pilot — prospect, sequence, and report across the entire workflow using plain-language chat commands
One connected system. Zero tool-switching. Infinite scale.
Learn more
Your data warehouse serves as the definitive source of truth for customer information. Hightouch facilitates the transfer of this data to the essential tools your business utilizes. This integration ensures that your sales, marketing, customer success, and customer service teams can gain a comprehensive 360-degree perspective of each customer through the platforms they trust. By removing the hassle of repetitive data requests, Hightouch transforms data warehouses into actionable insights. Enhanced data can significantly propel growth, allowing for personalized marketing strategies across diverse channels like email, push notifications, advertisements, and social media. With Hightouch, you won't have to depend on engineering resources to make continuous improvements. Optimized data can lead to increased revenue streams, enabling you to target potential leads with tailored Product Qualified Lead (PQL) or Marketing Qualified Lead (MQL) models. A singular customer view can be effectively integrated with your CRM, ensuring that better data contributes to reducing churn rates. Your customer success CRMs should reflect a thorough understanding of your clientele, utilizing customer data to pinpoint those at risk of disengagement. Every piece of information resides within your data warehouse, and while analytics is an important starting point, Hightouch elevates it by enabling you to leverage SQL for seamless data synchronization across any SaaS platform. This operational capability allows your teams to make data-driven decisions in real time, enhancing overall business performance.
Learn more
Zeta SSP
Introducing the Zeta SSP, a cutting-edge platform crafted to connect publishers with Zeta's broad selection of brands and advertisers through direct supply partnerships. It boasts features such as IAB standard category blocking, advertiser blocking specific to domains, and custom optimizations tailored for various ad formats and sizes, allowing users to significantly enhance their advertising strategies. By leveraging in-depth performance metrics, demand buying intelligence, and accurate filtering options, users can refine their approaches effectively. The Zeta SSP employs our exclusive DSP alongside established partnerships with leading digital marketers and third-party DSPs to maximize demand for your inventory, driving substantial revenue growth. Additionally, users will enjoy dedicated account management and a variety of support channels to assist them. Furthermore, by utilizing our Disqus network, you can retain ownership of your user data while creating a strong authentication framework in preparation for the upcoming cookie-less future. The implementation process is not only efficient but also straightforward, featuring direct integrations for Prebid, oRTB, and VAST, which guarantees a seamless transition for all your advertising requirements. This comprehensive approach not only enhances operational efficacy but also empowers your business to thrive amidst the swiftly changing digital landscape, ensuring you remain competitive and innovative.
Learn more
ZetaSafe
ZetaSafe is dedicated to helping you meet your compliance obligations, whether you are delivering services or managing your own compliance needs, thereby safeguarding both your personnel and facilities. We are thrilled to announce that Micad has successfully acquired Zeta Compliance Technologies LLC (SEER), which serves as the North American distributor for ZetaSafe software. By utilizing ZetaSafe, you can seamlessly monitor and oversee your compliance duties with impressive accuracy. This innovative solution enhances your ability to supervise data, expenses, workforce, and operational methods. Moreover, it includes a thorough audit trail, ensuring that all necessary monitoring occurs in a timely manner. You will also receive real-time insights into your data, key performance metrics, and developing trends. The system’s automatic escalation process for non-compliance issues enables prompt and effective handling of any irregularities or failures. It also addresses essential regulations such as HSG274, HTMs (including HTM 04:01), the RRO Fire Safety 2005, and SFG20. We encourage you to schedule a demo to see how ZetaSafe can enhance your operational processes. With features that allow you to scan barcodes, enter compliance information, and create detailed reports and trend analyses, ZetaSafe collaborates closely with you to assess your compliance management strategies, customizing the software to align with your unique compliance requirements. This partnership ensures that every element of your compliance is carefully monitored and upheld, giving you peace of mind in your operations.
Learn more
Screenshots and Video
Company Facts
Company Name:
Zeta
Date Founded:
2007
Company Location:
United States
Company Website:
zetaglobal.com/solutions-data-management/
Product Details
Deployment
SaaS
Training Options
Documentation Hub
Online Training
Webinars
On-Site Training
Support
Standard Support
Web-Based Support
Product Details
Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English