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What is ZetaAnalytics?

In order to make the most of the ZetaAnalytics product, having a compatible database appliance is vital for setting up the Data Warehouse. Landmark has confirmed that the ZetaAnalytics software works seamlessly with various systems, such as Teradata, EMC Greenplum, and IBM Netezza; for the most current approved versions, consult the ZetaAnalytics Release Notes. Before installing and configuring the ZetaAnalytics software, it is imperative to verify that your Data Warehouse is operational and ready for data exploration. As part of the installation process, you will need to run scripts that establish the necessary database components for Zeta within the Data Warehouse, which requires access from a database administrator (DBA). Furthermore, ZetaAnalytics depends on Apache Hadoop for both model scoring and streaming data in real time, meaning that if you haven't already set up an Apache Hadoop cluster in your environment, you must do so prior to running the ZetaAnalytics installer. During the installation, you will be asked to input the name and port number of your Hadoop Name Server along with the Map Reducer. Following these instructions carefully is essential for a successful implementation of the ZetaAnalytics product and its functionalities. Additionally, ensure that you have all required permissions and resources available to avoid any interruptions during the installation process.

What is Zeta CDP+?

Zeta CDP+ provides marketers with enhanced opportunities for growth, surpassing traditional customer data platforms. By consolidating all consumer information—whether familiar or unfamiliar—into a unified, real-time, and thorough perspective, it persistently converts consumer behavior data into practical marketing insights. The "plus" in CDP+ reflects our dedication to partnering with forward-thinking marketers to boost revenue, elevate customer experiences, and support digital transformation efforts. This platform enriches data through more than 2,500 signals of intent and interest, alongside identity resolution, syndication, and activation features obtained from Zeta’s Data Cloud, which offers a more actionable and immediate understanding of individual prospects and customers. Marketers can then craft personalized messaging that resonates deeply with their target audience. Moreover, Zeta CDP+ is distinguished as the only customer data management solution that provides up-to-the-minute interests and real-time intent signals, which facilitates swift activation that enhances engagement and drives better results. In a landscape where competition is fierce and evolving rapidly, leveraging such dynamic insights has become crucial for marketers aiming to succeed. Furthermore, this innovative approach allows for continuous adaptation to changing consumer preferences, ensuring that businesses remain relevant and effective in their outreach strategies.

Media

Media

Integrations Supported

Eyeota
Zeta Marketing Platform

Integrations Supported

Eyeota
Zeta Marketing Platform

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Halliburton

Company Website

www.halliburton.com

Company Facts

Organization Name

Zeta

Date Founded

2007

Company Location

United States

Company Website

zetaglobal.com/solutions-data-management/

Categories and Features

Oil and Gas

Compliance Management
Equipment Management
Inventory Management
Job Costing
Logistics Management
Maintenance Management
Material Management
Project Management
Resource Management
Scheduling
Work Order Management

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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