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What is Zeta SSP?

Introducing the Zeta SSP, a cutting-edge platform crafted to connect publishers with Zeta's broad selection of brands and advertisers through direct supply partnerships. It boasts features such as IAB standard category blocking, advertiser blocking specific to domains, and custom optimizations tailored for various ad formats and sizes, allowing users to significantly enhance their advertising strategies. By leveraging in-depth performance metrics, demand buying intelligence, and accurate filtering options, users can refine their approaches effectively. The Zeta SSP employs our exclusive DSP alongside established partnerships with leading digital marketers and third-party DSPs to maximize demand for your inventory, driving substantial revenue growth. Additionally, users will enjoy dedicated account management and a variety of support channels to assist them. Furthermore, by utilizing our Disqus network, you can retain ownership of your user data while creating a strong authentication framework in preparation for the upcoming cookie-less future. The implementation process is not only efficient but also straightforward, featuring direct integrations for Prebid, oRTB, and VAST, which guarantees a seamless transition for all your advertising requirements. This comprehensive approach not only enhances operational efficacy but also empowers your business to thrive amidst the swiftly changing digital landscape, ensuring you remain competitive and innovative.

What is Zeta CDP+?

Zeta CDP+ provides marketers with enhanced opportunities for growth, surpassing traditional customer data platforms. By consolidating all consumer information—whether familiar or unfamiliar—into a unified, real-time, and thorough perspective, it persistently converts consumer behavior data into practical marketing insights. The "plus" in CDP+ reflects our dedication to partnering with forward-thinking marketers to boost revenue, elevate customer experiences, and support digital transformation efforts. This platform enriches data through more than 2,500 signals of intent and interest, alongside identity resolution, syndication, and activation features obtained from Zeta’s Data Cloud, which offers a more actionable and immediate understanding of individual prospects and customers. Marketers can then craft personalized messaging that resonates deeply with their target audience. Moreover, Zeta CDP+ is distinguished as the only customer data management solution that provides up-to-the-minute interests and real-time intent signals, which facilitates swift activation that enhances engagement and drives better results. In a landscape where competition is fierce and evolving rapidly, leveraging such dynamic insights has become crucial for marketers aiming to succeed. Furthermore, this innovative approach allows for continuous adaptation to changing consumer preferences, ensuring that businesses remain relevant and effective in their outreach strategies.

Media

Media

Integrations Supported

Disqus
Eyeota
Zeta Marketing Platform

Integrations Supported

Disqus
Eyeota
Zeta Marketing Platform

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Zeta

Company Website

about.disqus.com/zeta-ssp

Company Facts

Organization Name

Zeta

Date Founded

2007

Company Location

United States

Company Website

zetaglobal.com/solutions-data-management/

Categories and Features

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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