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What is Marsello?

Marsello is tailored for retailers operating across multiple channels. By integrating data-driven automation with email, SMS, and loyalty initiatives, it enables effective and focused marketing outcomes. Retailers utilizing Marsello typically see an impressive return on investment of 45 times. The platform is seamlessly connected to your Point of Sale and eCommerce systems, analyzing customer interactions both in-store and online to provide timely, targeted marketing efforts that yield measurable results. Functioning as a comprehensive marketing solution, Marsello gathers customer information from both physical and digital platforms, encourages repeat visits, and fosters ongoing engagement. With Marsello, businesses can craft a cohesive customer experience that enhances loyalty and increases spending. It removes uncertainties from marketing strategies by offering expertly designed email templates and loyalty programs. These resources and automated triggers are instrumental in ensuring that your marketing efforts reach the right audience precisely when they need it. Furthermore, Marsello empowers retailers to adapt their strategies based on real-time data, ensuring ongoing relevance in a competitive marketplace.

What is Marigold Engage+?

To achieve true digital transformation, it is essential that your marketing data is both dependable and actionable, enabling you to engage with customers through personalized experiences that boost customer lifetime value. By delivering tailored interactions, consistent messaging across various channels, and loyalty programs, you can greatly enhance your connections with customers. Marigold Engage+ (formerly Cheetah Digital) provides marketers with the essential tools to expand operations rapidly and meet the evolving needs of modern consumers. As the demand for digital transformation intensifies, developing new capabilities to adapt to changing expectations becomes vital. Marigold Engage+ streamlines this process by offering the integrated technology and services required to build lasting, profitable, and mutually beneficial customer relationships. With our platform, you can identify fresh opportunities, create specific audience segments, and manage data through real-time interaction strategies effectively. Transform your marketing efforts into a vibrant consumer database by designing captivating experiences that successfully convert the unknown into the known, ensuring your business remains competitive in a fast-paced market. Moreover, this strategy not only leads to immediate outcomes but also lays the groundwork for sustainable success and enduring customer loyalty, solidifying your position in the industry. Embracing this innovative approach will empower you to navigate the complexities of consumer behavior with confidence.

Media

Media

Integrations Supported

Attentive
BigCommerce
BlueVenn
Breinify
Cin7 Inventory Management
Dyspatch
Experian Aperture Data Studio
Fresh Relevance
IBM Cloud
IRIS Accountancy Suite
Knak
Marigold LiveContent by Liveclicker
Movable Ink
Olo
Persado
Phrasee
Shopify
T3 CORE
ViralSweep
stensul

Integrations Supported

Attentive
BigCommerce
BlueVenn
Breinify
Cin7 Inventory Management
Dyspatch
Experian Aperture Data Studio
Fresh Relevance
IBM Cloud
IRIS Accountancy Suite
Knak
Marigold LiveContent by Liveclicker
Movable Ink
Olo
Persado
Phrasee
Shopify
T3 CORE
ViralSweep
stensul

API Availability

Has API

API Availability

Has API

Pricing Information

$49 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Marsello

Date Founded

2013

Company Location

New Zealand

Company Website

www.marsello.com

Company Facts

Organization Name

Marigold

Date Founded

2017

Company Location

United States

Company Website

meetmarigold.com/solution/marigold-engage-plus/

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

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