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What is Maru/HUB?

In an age where connecting with others is easier than ever, the prevalence of superficial and transactional relationships complicates the development of deeper emotional connections. To address the changing demands of consumers and cultivate these vital relationships, businesses need valuable insights to inform prompt decisions. Maru Group distinguishes itself as a forward-thinking, technology-focused global insights firm that adopts a flexible approach to market research. Our offerings enable you to interact with your customers in a meaningful way and make decisions grounded in data. We utilize proprietary technology, deep industry expertise, and partnerships with leading research professionals from diverse regions. By harnessing our cutting-edge technology platform, Maru/HUB, we provide dependable data samples, on-demand research capabilities, and customized advisory services specifically designed for your sector, allowing you to maintain a competitive edge in grasping your audience's needs. Our dedication to supplying actionable insights not only aids in comprehending customer preferences but also plays a crucial role in fostering enduring relationships that can thrive over time. Ultimately, building genuine connections in this fast-paced world is essential for long-term success and customer loyalty.

What is Emotics?

Emotics serves as a sophisticated emotion analytics platform that deciphers textual data derived from feedback from customers and employees, enabling the provision of actionable insights for businesses. By organizing emotions and themes into categories such as strengths, weaknesses, opportunities, and threats, Emotics equips organizations with a strategic lens through which to view their customer and employee experiences. It automatically establishes benchmarks that reveal how companies compare to their competitors, while also pinpointing specific aspects of customer experience that may require improvement or optimization. Moreover, the platform features a proactive alert system that identifies emotions potentially leading to significant business actions, aiding in uncovering the root causes of emotional responses. With the capability to assess emotional intensity across eight distinct indexes and 24 different emotions, it accurately identifies which emotional elements are shaping customer experiences positively or negatively. In addition, Emotics enhances the understanding of customers by integrating seamlessly with various tools, such as NPS, CSAT, product reviews, and social media data, as well as platforms like SurveyMonkey and Zendesk. By transcending conventional sentiment analysis and augmenting NPS capabilities, Emotics emerges as a vital resource for gaining insights into customer perception and engagement. Ultimately, this platform empowers businesses to make well-informed decisions that are underpinned by profound emotional understanding, paving the way for strategic enhancements in customer relations. Such capabilities ensure that organizations can adapt quickly to changing emotional landscapes, fostering stronger connections with their audiences.

Media

Media

Integrations Supported

Reddit
SurveyMonkey
X (Twitter)
Zendesk

Integrations Supported

Reddit
SurveyMonkey
X (Twitter)
Zendesk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$289 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Maru Group

Date Founded

2016

Company Location

Canada

Company Website

www.marugroup.net

Company Facts

Organization Name

Adoreboard

Date Founded

2011

Company Location

United Kingdom

Company Website

adoreboard.com/platform

Categories and Features

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Survey

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

Categories and Features

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Customer Feedback

Alerts / Notifications
Behavior Analytics
Bug Reports
Community Feedback Tools
Live Chat
Negative Feedback Management
Net Promoter Score (NPS)
Screenshot / Screen Capture
Surveys
User Testing Tools
Video Feedback
Visual Feedback Tools
Voice of the Customer (VoC)
Website Feedback

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

NPS

Text Mining

Boolean Queries
Document Filtering
Graphical Data Presentation
Language Detection
Predictive Modeling
Sentiment Analysis
Summarization
Tagging
Taxonomy Classification
Text Analysis
Topic Clustering

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