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What is Masset.ai?

Version control simplifies the process of refreshing outdated, misaligned, and incorrect assets with just a click. Moreover, Masset guarantees that anyone who has accessed, shared, or simply viewed the asset is promptly notified of any updates made. You can now easily find your content without leaving Slack; a quick search allows you to view, download, and share your materials straight from the platform. In addition, you can establish tailored content rooms right within your CRM, and all interactions with that content can be monitored in HubSpot or Salesforce, funneling all content analytics to the marketing team. Not only can you centralize external assets in one location, but you can also do so in bulk using a .CSV upload. As content builds up, it will inevitably become stale, which is where the Content flagger feature steps in, enabling any team member to highlight content that needs refreshing, thus keeping your database as accurate as possible. This capability finally provides clarity on which content is actively utilized in your organization and which is not, offering vital insights. Furthermore, marketing teams frequently encounter a significant lack of feedback regarding the effectiveness of their content, which underscores an essential area that requires enhancement and attention. By addressing this gap, organizations can significantly improve their content strategy and ensure that resources are being utilized effectively.

What is Appinium?

In the expansive realm of data, Appinium emerges as a standout solution for the effortless incorporation of videos, multimedia, webinars, and educational resources into your Salesforce environment. We are now firmly in the age of interactive video marketing, moving beyond the belief that "video is the future" to establish a new benchmark through data-driven interactive video experiences. ViewTrac provides a comprehensive native video and SCORM enablement platform, enabling you to fully leverage the power of video across the Salesforce ecosystem, including Communities and Trailhead, thanks to its advanced multimedia player that simplifies video uploading, sharing, tracking, and engagement analysis. While you likely have insights into your videos' view counts, several important questions linger: who exactly are your viewers? Which videos are most effective at capturing attention? Additionally, do those who engage with your video content demonstrate higher conversion rates? With the integration of Zoom, scheduling webinars directly within Salesforce becomes a breeze, allowing you to manage registrations and attendance seamlessly while enhancing recorded sessions with impactful calls to action that foster greater engagement. This all-encompassing strategy not only boosts viewer interaction but also significantly enhances your overall marketing approach, ensuring that you stay ahead in an increasingly competitive digital landscape.

Media

Media

Integrations Supported

Salesforce
G2
Google Sheets
HubSpot CRM
Microsoft Excel
SearchUnify
Slack
YouTube

Integrations Supported

Salesforce
G2
Google Sheets
HubSpot CRM
Microsoft Excel
SearchUnify
Slack
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Masset

Date Founded

2022

Company Location

United States

Company Website

www.getmasset.com

Company Facts

Organization Name

Appinium

Date Founded

2014

Company Location

United States

Company Website

appinium.com

Categories and Features

Sales Content Management

Audio / Video Recording
Audio File Management
Branded Sales Content
Centralized Sales Content Repository
Collaboration Tools
Content Recommendations
Email Management
Engagement Analytics
Interaction Tracking
Personalization
Sales Partner Management
Sales Training / Onboarding
Video File Management

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

Categories and Features

Sales Content Management

Audio / Video Recording
Audio File Management
Branded Sales Content
Centralized Sales Content Repository
Collaboration Tools
Content Recommendations
Email Management
Engagement Analytics
Interaction Tracking
Personalization
Sales Partner Management
Sales Training / Onboarding
Video File Management

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

Video

Analytics
Brand Overlay
Bulk Uploading
Closed Captions
Mobile Screen Support
Privacy Options
Social Sharing
Video Looping
Video Streaming

Video Marketing

Analytics / Reporting
Chat / Messaging
Customizable Branding
Customizable CTAs
Lead Capture
Media Library
Multi-Platform Distribution
ROI Tracking
Social Sharing
Templates
Video Editing

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