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What is Mastercard Market Trends?

Gathering crucial information is essential for all sectors of business. For those involved in the payment industry, staying updated on significant trends and acquiring the latest market statistics is critical to maintaining a competitive edge. Our Market Trends platform provides an in-depth view of payment insights, competitive intelligence, and industry advancements. The platform includes research on card performance across different markets, expert analyses of emerging issues, and comprehensive evaluations of top fintech companies. Market Trends presents a well-organized collection of reliable insights, all conveniently housed within a single accessible platform. Users can easily obtain reports that provide a global market perspective, emphasizing socio-economic factors, payment trends, and key performance indicators, all customized for local contexts by Mastercard teams. Moreover, the platform incorporates filtering and benchmarking tools for various card products issued by different schemes and issuers, which not only enhances users' understanding of the current competitive landscape but also supports more informed strategic decision-making. Ultimately, this resource serves as a vital asset for industry professionals seeking to navigate the fast-evolving payment landscape effectively.

What is Engage3?

Our organization provides an unparalleled view of competitive pricing within the market, empowering you to elevate your price perception to boost revenue and attract more customers. By applying Nobel Prize-winning techniques, we assess how consumers view your pricing approach. Enhancing your price image enables you to realize both immediate and sustained revenue growth while nurturing customer loyalty. This method helps you focus on the products that genuinely resonate with consumers, rather than becoming entrenched in a pricing war over standard low-margin goods. You can reduce expenses related to price alterations while amplifying their impact on customer perceptions and visit frequencies. Our strategy emphasizes products based on their importance to shoppers, allowing you to evaluate your pricing strategy from the consumer's viewpoint. This positions your approach to be less reactive to shifts in competitor pricing and more centered on outsmarting them through calculated choices. We bolster your competitive intelligence by merging in-store assessments, online data collection, and Nielsen point of sale (POS) information, employing advanced machine learning algorithms to yield richer insights into the competitive environment. This thorough examination not only equips you with the ability to make strategic choices that align with consumer desires and market trends but also positions your business for sustained success in an ever-evolving marketplace. Ultimately, our insights guide you in crafting a pricing strategy that resonates with your target audience while maintaining a competitive edge.

Media

Media

Integrations Supported

Nielsen Marketing Cloud

Integrations Supported

Nielsen Marketing Cloud

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Mastercard

Date Founded

1966

Company Location

United States

Company Website

www.mastercardservices.com/en/solutions/mastercard-market-trends

Company Facts

Organization Name

Engage3

Company Location

United States

Company Website

www.engage3.com

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Pricing Optimization

Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning

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